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The Idea Climbing Podcast

The Idea Climbing Podcast

Auteur(s): Mark J. Carter
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 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • How to Manifest Great Things in Your Life with Francois Lupien

    How to Manifest Great Things in Your Life with Francois Lupien
    Nov 12 2025
    If you want great things to happen in your life you have the opportunity and power to manifest them. You just need the right strategies. I discuss some of them in this episode with my guest, Francois Lupien. Francois Lupien is a dynamic executive coach, mentor and speaker whose experience includes successfully working with Tony Robbins, Stephen Covey (7 Habits of Highly Effective People) and as a consultant with Bob Proctor (Movie: The Secret). Achieving excellence in everything he puts his mind to, Francois has been a Tae Kwon Do Gold Medal Canadian champion, a Top Real Estate agent for 11 years with Remax, and a serial entrepreneur with multiple successful 6-figure businesses. Francois is here to serve and help you thrive! The Beginnings of Manifestation for Francois Manifesting greatness started with when Francois was six years old. His mom had, when she was young, roller skates, not roller blades, four wheels, two in the front, two in the back. It was an adjustable thing. And she decided to put them on little cowboy boots of for Francois. She told him to go for it. Well, he tried this thing and he fell and it hurt like crazy. He came back home and was not happy. Francois’ mom looked at him and asked “What's the matter?” He told her it hurts, and he didn’t want to try skating any more. She goes, hmm, come with me. Francois remembers, as if it was yesterday, his mom having an adjustment key. She took those roller skates, put them on her feet, And started demonstrating how she would roller skate on the street with Francois sitting on the sidewalk. Then she came back to him and she knelt in front of him. She said with a smile “You can do anything you want in life if you really want it. Are you ready?” He said “Yes”. And then as he started skating, she said, “You got this.” Then she went back into the house as Francois skated all around. She unknowingly created a manifesting monster. A week later Francois attached a rope to one of his friend's bikes and he was water skiing down the street, so to speak, with his roller skates. From then, it's just been on and on with his self-belief journey. His mom always told him “Whatever you want in life, you go for it, you can make it happen.” How can greatness be created? Francois would say by someone believing in you first, then, as a result of that, you end up believing in yourself. How to Find That Someone to Believe in You Francois was blessed that it was his family that believed in him first. Yet for anybody else, search, dig, knock on as many proverbial doors and ask for help. A wise man once said “Knock and it shall be opened and ask and it shall be answered”. You just need to ask and the good news is there's so many people in this world right now that you can easily get access to. Once you find someone try to get an understanding of what that person is doing that you want to do. And yes, many people may “look good on paper” and yet they don't deliver. Be sure to do your due diligence but don’t be afraid to talk to more people. Francois has a belief that everybody is good in some way, even if it’s deep down. The quote “Be kind always” applies here. If you encounter someone having a bad day or they're not feeling well, yes, there's something broken inside of them for now. So don't be the one that kicks them while they’re down. Be the one that uplifts other people. And as you do that, one of Francois’ great mentors, Bob Proctor always said, leave everyone with the impression of increase. Make everybody feel better after they met with you than before they met you. So, in a nutshell, you must look for it. You need to find out what type of person they are. You must be able to figure out who's who, what's what, and dig, ask deep questions. And if there's an opportunity for a connection, well, go for it! The important thing is to remember you can't do it alone. You and I cannot do it alone. That's for sure. We need others. Francois always says,
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    28 min
  • Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché

    Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché
    Nov 5 2025
    Effective storytelling is an essential component to successful sales results. In this episode I dive into the components of “story selling” from the stage with my guest, Sylvain “Sly” Haché. Sly is an ex-chronic stutterer who has created a new public speaking system that turns regular people into ‘‘naturals’‘—without scripts, stress or memorization. Clients include international keynote speakers, TV hosts and national trainers. His methods have helped people from 18 to 81 years old get over stage fright and his systems have replaced yearly incomes with 20-minute talks and produced multiple 6-figure days from the stage. The Beginning of Sly’s Story Selling Journey Everybody knows you must tell stories if you want to sell something, especially from the stage. Sly’s first experiences on stage weren’t the best to say the least. One time he had a panic attack on stage and because of that panic attack he made no sales. And at the time he was still a part-time stutterer. Picture this. He started out as a chronic stutterer, meaning he was somebody that couldn’t easily form cohesive sentences. On top of that Sly was starting to learn English. He went from being a chronic stutterer in French (his native tongue) to now teaching international keynote speakers, TV hosts, and national trainers while speaking English. Getting Into Story Selling from the Stage The story selling part comes from the fact that if you don't have the proper conversational frame straight from the beginning of when you open your mouth on stage, it's nearly impossible to get people to take the action you want them to take by the end of your presentation. The only reason people do something is because they feel like doing it. The reason they don't do something is because they don't feel like doing it. So, the question becomes, how can you make people feel like doing the thing you want them to do? And how can you get them to do it when you ask them to do it so that your conversion rates go up, your buy-in goes up, and your sales go up? One of the best ways is to be a professionally trained conversational hypnotist. But it takes a long time and it's a difficult process. How do you get similar results without being a professionally trained conversational hypnotist so that you can do it without scripts, without stress and without memorization? The best way is to tell stories. So, when people hear that, they think, well, that’s easy enough. I just have to tell a story. So let me tell the story about how I discovered whatever the solution is to my audiences problems. And they start telling stories that, frankly, their audiences don't care about. You can't be making up stories just to say what you want the audience to hear, because otherwise it's inauthentic. How do you tell your story in a way that people care about your story? And so it makes them take the action that want them to so that they end up doing what you want them to do? Buy, vote, click, download, swipe, stop polluting the ocean, whatever you want them to do by the end of your story. With any story you're telling, you need to be mindful of this: What the purpose of each part of your story is so that you can chunk your information based on when the audience is ready to move on to the next section of taking some kind of action. Where Do Stories Start? You start to build stories by meeting your audience where they are. It might sound simple, but you can't know where they are before you actually know for sure. If you don't know where they are, you must ask them. When Sly is story selling he shares stories about him this system to have six figure days selling from the stage. He gets his audience to ask themselves “How do I have a six figure days” What he doesn’t do is immediately “go in for the kill” by just saying “Do you want to work with me? here's what you have to do. Let's do it. You ready?” That doesn't work. Then you need to know what their pain points are.
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    34 min
  • How to Create a Millionaire Mindset with Cole Vandee

    How to Create a Millionaire Mindset with Cole Vandee
    Oct 1 2025
    A seven-figure income doesn’t start with a business plan; it starts with a mindset. I discuss how to create a millionaire mindset in this episode with my guest, Cole Vandee. Cole is a strategic marketing mind behind more than 300 million dollars in found revenue generated for clients ranging from celebrity coaches to DTC brands in the pet industry. With his unique perspective to bridge the gap between what's working now and what the future marketplace will demand, Cole has catapulted several brands to 9 figures and beyond. The Early Pathway to Cole’s Millionaire Mindset While Cole’s life isn’t exactly the normal rags to riches story, he grew up in the American Midwest on the border of Illinois and Iowa on the Mississippi River in a small farm town. Success in his town, or even the rest of the country for that matter, wasn't anything like what we see on the Internet today. Success in his hometown was more along the lines of having a sixty-thousand-dollar home. You work at a factory making 18 bucks an hour. You drive a pickup truck. And that was considered wealthy for the most part where Cole grew up. There were a few outliers that owned local businesses and were doing better than most, but nothing like we see today with YouTubers, TikTokers, and internet celebrities. Cole had a burning desire because he believed more was available for him in this life, but he didn't know exactly what that meant or what it felt like. He chose to go into sales because it provided a virtually unlimited paycheck because of commissions. If Cole worked really hard and got really good at what he did, he could make as much money as he wanted. That seemed to be the path to follow at the time. You have to start somewhere, right? The Beginning of the Path to Success Cole took on a few random sales jobs. He sold auto parts for a while and then moved on to selling Cutco knives door-to-door. Then he got into car sales but didn't love the industry. He knew he was there to learn how to sell cars, take care of customers, and then move on to do something better. Cole was bridging the gap between not having a resume and having a resume to be able to get a job he actually wanted. Rather than continuing to add to his resume, Cole quickly moved on to owning his own businesses. He started many different companies. A lot of them failed. Reflecting, Cole says that most of his companies have failed at this point. He’s only had a handful of things that have actually worked; but those few made all the difference. To date he’s been a part of many companies that scaled up from zero to millions of dollars, millions of dollars to tens of millions of dollars and tens of millions of dollars to hundreds of millions of dollars. What Most People Don’t See or Know About When it Comes to Creating A Millionaire Mindset Cole believes the most important thing is to understand that your favorite, more mature business gurus out there that are very successful today got to their first million dollars without the internet. They weren't doing it with paid ads. They weren't relying on funnels. They weren't relying on marketing efforts. They weren't relying on Instagram views or anything else like that. They were picking up the phone and talking to human beings and making money with them and then moving on to the next human beings and making money with them and so on. The Starting Point of YOUR Millionaire Mindset When Cole reflects and compares himself to other people that have gone on to build multimillion dollar organizations (and some that have gone on to billions), it's the same mindset across the board. It's an audacious belief that you're going to make it work. When you look at it as an investment on paper, starting a business is the worst possible thing you could ever do. Almost every single business that starts will fail. Of the ones that do succeed, most of those will fail within the next 12 months. Of those that make it that far,
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    28 min
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