The Idea Of... J. Cole
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The Idea Of... J. Cole
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This week on The Idea Of…, Bassey & Mike have the conversation that's been brewing from day 1. Also known as Bassey's Achilles heel... her bias against J. Cole.
With The Fall Off on the horizon (Feb 6), Mike makes the case for Cole as the most technically elite of the “big three,” while Bassey argues Cole’s greatest strength is also his biggest limitation: he’s a master rapper with no real point of view.
The conversation goes from lyricism to cultural impact, from Mos Def and the Lyricist Lounge era to Drake’s unmistakable fingerprints, Kendrick’s perspective, and whether Cole missed his moment in 2024 when the culture demanded stakes. Sprinkle in “best rapper on campus,” “FIFA for hip hop,” and the now-infamous “deadly” line… and yeah. It gets real.
Tap in, then tell us where you land: Is Cole the best rapper alive—or just the cleanest technician in the room?