The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches.

A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports?

On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The new year brings new trends, new things to pay attention to as our industry evolves.

We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships.

In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The year is winding down. Out of office posts are on the rise. It's a great time to relax and enjoy a bit of a break.

But what are a few things that you can do as the year winds down in sponsorship to help jumpstart the 2026 year?

In this episode, we dive into 5 things you can do these last weeks of the year to put yourself in a position to thrive as we kick off the new one.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.