Today's episode features a clip from the Head of Instagram, Adam Mosseri, about how they've hit 3 billion monthly active users, and explaining how they're rolling out controls to allow you to determine what topics you see content about. Additionally, the YouTube team has some updates, including the ability to turn a live-stream into a Short, and an explanation of what terms you can say on YouTube.

Links:

Instagram: Instagram is now at three billion monthly active users, and recommendation customization (Instagram)

Meta AI: Update from Mark Zuckerberg Introducing Vibes -- a feed of expressive AI-generated videos (Threads)

YouTube: This Week at YouTube: Improvements to Studio Comments, Live to Shorts Preview, and Contextual Search (YouTube)

YouTube: Your Advertiser Friendly Content Guidelines Profanity Update Questions Answered! (YouTube)

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Today's episode features the Head of Instagram, Adam Mosseri, answering questions about why there are links only in Stories and not in captions or Reels, plus he explains how Stories can impact Reach. Additionally we hear from the CEO of YouTube, Neal Mohan, on how the platform will treat AI generated content - and how creators should think about it.

Links:

YouTube: I Asked YouTube's CEO Your Hardest Questions (YouTube)

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This is episode 1500! This is a huge milestone for me, and in today's episode, I include some new theme music. Mark Zuckerburg recently did a keynote at Meta Connect. It's long and there were a lot of technical difficulties so instead, Andrew Bosworth, CTO at Meta, explains the new products and their features. Additionally Adam Mosseri explains his favorite features of Instagram DMs, plus both Edits and Threads have some updates. Lastly, if you have never left a review for the show, would you mind taking 2 minutes to do so?

Links:

Meta: Introducing Meta Ray-Ban Display: A Breakthrough Category of AI Glasses (Meta Blog)

Instagram: The Best Features of Instagram DMs (Instagram)

Edits: Transitions, trending sounds, and turn clips into overlays (Instagram)

Threads: Threads is rolling out the option to allow anyone to send you a DM request (Threads)

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Today we do a deep dive into the YouTube Made On event, sharing updates from the Creator Insider team. We learned that YouTube paid out over $100 Billion dollars to Creators in the past 4 years alone! We also get new features like collabs, A/B testing of titles, and more.

Links:

YouTube: Creator Insider: Title A/B Testing, Collaborations, AI and Image Stickers, Live Sticker Polls, and New Gifts! (YouTube)

YouTube: NEW Made On YouTube Features — Explained! (YouTube)

YouTube: Blog: The next 20: Powering the future of entertainment together at Made on YouTube (YouTube Blog)

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The Head of Instagram does a weekly Ask Me Anything and I share his answers on the show. Today we discuss if there's a way to find out which followers are most engaged (there isn't a way!) and how DM groups are different from Broadcast Channels (DM groups allow anyone to reply, Broadcast Channels only allow the person who owns it to post) and if reach goes down if lots of people mute you (reach doesn't go down in that scenario!)

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Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.

Links:

Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.

Links:

Instagram: Stories Change (Instagram)

YouTube: Unlock a world of viewers with multi-language audio (YouTube)

YouTube: Multi-Language Audio's Recipe for Reach with Nick DiGiovanni (YouTube)

AI News:

5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan (Hollywood Reporter)

A California bill that would regulate AI companion chatbots is close to becoming law (TechCrunch)

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Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers.

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Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels.

Links:

Instagram: Pin Your Own Comment (Instagram)

Threads:Attach Text to Your Threads Posts and Share Longer Perspectives (FB Blog)

Meta: Meta Connect Developer Conference (Meta)

Adobe: Adobe Premiere is bringing pro-quality video editing to your iPhone (Adobe)

Interview with Jenn Herman:

Audio (Apple) (Spotify) (Others)

Video (YouTube)

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