Send us a text

Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.

This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel conversions.

📲 Subscribe Now: https://www.youtube.com/@karls.anthony

📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

---

📄 CHAPTERS

0:00 - Paid Search Campaign Structure For Family Law Growth

2:18 - The P-Max Problem: Why Agencies Waste Your Budget

4:02 - Buy Terms: 30% Budget Allocation For Ready Clients

8:35 - Local Terms: 42% Of Your Leads Come Here

10:44 - Research Terms: Attribution Modeling That Works

16:12 - Service-Based Terms: Segmentation Strategy Mistakes

19:09 - Core Attorney Terms: Multi-Touch Attribution Secrets

21:41 - The $100 Budget Breakdown: Campaign Performance Metrics

----------------------

Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.

Send us a text

Solo law practice owners hit a ceiling fast - but Christina cracked the code to 50% yearly growth. Here's her system.

Most solo attorneys think they need partners to scale, but Christina proves that wrong. She went from lacking confidence to building small law firm systems that generated consistent family law firm growth without sacrificing her attorney work life balance.

The legal practice management strategies she shares about the law firm hiring process and putting family first changed everything for her legal business coaching approach.

📲 Subscribe Now: https://www.youtube.com/@TylerxDolph

📝 Schedule a FREE Family Law Firm Audit: rocketclicks.com/schedule-a-family-law-quick-audit

---

📄 CHAPTERS
0:00 - Solo Law Practice Success Story: From Confidence Crisis To Growth

2:02 - Why Christina Never Worked As An Associate

4:21 - The Mentor Who Changed Her Attorney Entrepreneurship Journey

7:05 - Business Lessons That Built Her Family Law Practice

8:11 - The Partnership Mistake That Cost Her Years

9:16 - Legal Business Coaching: The Game-Changing Investment

12:52 - Solo Practitioner Challenges: Avoiding The Bottleneck Trap

14:28 - Law Firm Profitability: Putting Family First Strategy

16:46 - The Wake-Up Call That Transformed Her Legal Entrepreneur Mindset

18:00 - Attorney Business Development Advice For New Firm Owners

21:15 - Scaling Beyond Solo: Hiring Senior Family Law Attorneys

----------------------

Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.

Send us a text

Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door.

You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using predictive law firm intake optimization. Stop losing clients to bad attorney consultation processes.

I mean, here's what actually happens - most family law firms treat every consultation like a coin flip. But when you understand client psychology during their first attorney client consultation, everything changes. These aren't just legal client follow up tactics. This is about meeting people where they are emotionally and building the law firm conversion rates that scale your practice.

Tony and I break down Sterling's exact playbook for law firm lead conversion, including the CRM automation that handles 18 months of follow-up without your team getting confused. We're talking about systems that work whether you're doing 5 consultations a week or 100+ like Sterling.

📲 Subscribe Now: https://www.youtube.com/@TylerxDolph
📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

—

📄 CHAPTERS

0:00 - Law Firm Sales Struggling? The Power Of Prediction Explained

2:09 - Understanding Client Psychology On Attorney Intake Calls

4:45 - Why Most Law Firm Follow Up Systems Fail (Sterling's 25% Close Rate)

7:42 - Strategic Questions That Break Through Client Defense Responses

10:54 - Law Firm CRM Systems That Convert Leads Automatically

14:15 - Avoiding Assumption: Why Having 6 Different Pitches Work

----------------------

Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.