When prices rise, it is easy to look at a house and think… that much? But in East Brunswick, you are not just buying a property. You are buying the neighborhood that stays well cared for and the access to parks, highways, and local spots that make everyday life easier.

In this clip, we step back from the walls of a home and shine a light on the community wrapped around it. With Mayor Brad Cohen in the conversation, we explore why this town keeps its value and continues to win families over year after year.

Catch this conversation in this episode of The Jersey Link Podcast: https://open.spotify.com/episode/5dczT5A4H9Su9yYtAtsBmpApple: https://podcasts.apple.com/us/podcast/ep09-how-mayor-brad-cohen-is-shaping-east-brunswicks/id1822771174?i=1000731229950YouTube: https://youtu.be/YforbR4hDOc

Until the next episode!

The population is 50,000…, and somehow it still feels like everyone knows each other. What keeps East Brunswick feeling so connected while it keeps growing?

On this Jersey Link Podcast recap, Jose Sanchez and Kate Vargo look back at East Brunswick, a town blending tradition, progress, and a whole lot of community pride. They revisit their chats with Sensei Andrew Katz from Tiger Schulmann’s and Mayor Brad Cohen to show how personal growth and community growth go hand in hand.

From the mats of Tiger Schulmann’s to the construction zones along Route 18, this recap captures East Brunswick in motion. Sensei Katz shares how lessons in confidence and discipline go far beyond martial arts, the kind that shape kids, parents, and the way a town sees itself. Then, Mayor Brad Cohen opens up about major projects breathing life back into Route 18, from new walkable developments to plans for a hockey arena that could turn East Brunswick into a weekend destination.

Jose and Kate also dig into what this all means for the real estate scene, tight inventory, rising values, and what smart buyers and sellers should be paying attention to. And just when things get serious, the episode wraps with a laugh-out-loud True or False round powered by local trivia. Turns out, even seasoned locals can get surprised by how much there is to love about East Brunswick.

Here are the key takeaways:

(2:59) Sensei Katz on teaching more than martial arts

(8:12) New businesses and Route 18 growth

(11:07) The hidden gems of East Brunswick’s recreation scene

(12:54) Why East Brunswick remains a strong seller’s market

(16:36) Selling fast with the right price strategy

(18:43) Smart updates that help homes sell

(21:51) Winning a bidding war and budgeting tips for buyers

(24:25) Financing renovations the easy way

(25:49) True or False: East Brunswick trivia gets spicy

Whether you live in East Brunswick or just love stories of local passion done right, this episode will have you nodding, laughing, and thinking about what home really means. Watch now and get a front-row seat to how Central Jersey keeps growing with heart.

About Katlin Vargo

Katlin Vargo is a real estate agent, focused on serving buyers, sellers, and investors in Central New Jersey. She has lived in Middlesex County for over ten years and brings a strong understanding of the local market. Outside of work, she spends time with her son, Beau, and their dog, Brooklyn, exploring nearby neighborhoods and parks.

Connect with Katlin:

Instagram

About Jose Sanchez

Jose Sanchez is a Broker-Associate at Keller Williams Realty West Monmouth with 22 years of experience in real estate, financial sales, and business operations. He leads a team, oversees recruitment, and manages client relationships throughout the buying and selling process. Jose also directs marketing efforts and helps drive team performance. He works closely with the community to support local growth and development. His focus remains on guiding clients and building strong partnerships across the region.

Connect with Jose:

LinkedIn

Instagram

Disclaimer

This podcast is for informational purposes only and reflects personal stories and community perspectives. It should not be considered professional advice. Listeners are encouraged to consult with relevant experts for guidance on specific issues.

What do you get when you mix soft serve, a snack bar, and 70 years of Freehold history?

You get Jersey Freeze!

In this clip, we rewind to the 1950s to uncover the humble beginnings of Jersey Freeze, starting as a simple soft-serve stand and growing into a beloved Freehold staple. From window-side service to full dining rooms, and from father to son, this is more than just a food spot…it’s a slice of local history.

Whether you're here for the nostalgia, the burgers, or the best soft serve in town, Jersey Freeze is a testament to how small beginnings can leave a lasting mark on a community.

Catch this sweet story in this episode of The Jersey Link

Podcast:

https://open.spotify.com/episode/4zlHmx2QLRLDbGGm8rBsO9

Apple:

https://podcasts.apple.com/us/podcast/ep07-jersey-freeze-then-and-now-freeholds-favorite/id1822771174?i=1000724042574

YouTube:

https://youtu.be/oasFye2df6o

See you in the next one!

East Brunswick is changing, and so is the way people see it. On this episode of The Jersey Link Podcast, Jose Sanchez and co-host Kate Vargo sit down with Mayor Brad Cohen to talk about what makes this town tick and where it’s headed next.

Brad never planned on being mayor. In fact, his career started in medicine, not politics. But a few moments pushed him to step up, first for the schools, then for the whole community. “Public service, if you’re doing it right, is solving people’s problems,” he says. And you can hear how much that drives him as he talks about his vision for the town.

From a two-rink ice complex to new neighborhoods that feel like real communities, Brad shares just enough to get you curious about what’s coming. There’s also a bigger conversation here about what it means to grow without losing your roots and why East Brunswick feels like home to so many different people.

Jose and Kate bring their own stories to the table, asking the questions you’d want to know if you’ve ever driven down Route 18 and wondered what’s next. And yes, there’s even a surprising moment or two that might change the way you think about how a town works behind the scenes.

Here are the key takeaways:

(7:22) Brad’s Journey to Becoming Mayor

(13:51) Leadership and Teamwork

(15:18) Public Service vs. Politics

(16:56) Why People Move to East Brunswick

(23:30) Designing Unique Communities

(27:17) Balancing Growth and Character

(36:15) Business Growth and Competition

(39:25) Buying Into a Community

(42:32) First-Time Homebuyer Window

(44:01) Mayor Cohen’s Charity Fund

(47:12) Why Move to East Brunswick

(53:42) Most Rewarding Part of Serving

This isn’t just about buildings or roads. It’s about people, pride, and the future of a place that’s right in the heart of Central Jersey. Tune in and hear East Brunswick through the eyes of the people shaping it.

About Mayor Brad Cohen

Brad Cohen has served as Mayor of East Brunswick since 2016. He began public service in 2010 on the East Brunswick Board of Education, later becoming Board President. A longtime resident, he is a practicing gynecologist with offices in East Brunswick and Somerset. He lives in East Brunswick with his wife and their two children.

Connect with Mayor Brad Cohen:

Website

https://www.eastbrunswick.org/360/Mayor-Administrator

About Jose Sanchez

Jose Sanchez is a Broker-Associate at Keller Williams Realty West Monmouth with 22 years of experience in real estate, financial sales, and business operations. He leads a team, oversees recruitment, and manages client relationships throughout the buying and selling process. Jose also directs marketing efforts and helps drive team performance. He works closely with the community to support local growth and development. His focus remains on guiding clients and building strong partnerships across the region.

Connect with Jose:

LinkedIn

https://www.linkedin.com/in/jsanchez35/

Instagram

https://www.instagram.com/josersanchez

Disclaimer

This podcast is for informational purposes only and reflects personal stories and community perspectives. It should not be considered professional advice. Listeners are encouraged to consult with relevant experts for guidance on specific issues.

Dreaming of your first home in Monmouth County?

We want to highlight this clip from our recent episode where we explored Freehold’s hidden gems, housing market wins, and the journey from your first home to your first mansion…one move at a time!

There are programs that could cover your entire down payment and even part of your closing costs, up to $22,000 in grant money. Freehold has every type of home imaginable, letting you grow, move, and upgrade without ever leaving the community you love.

Your first home doesn’t have to be your forever home. With Freehold’s strong appreciation rates and diverse neighborhoods, that starter home can open the door to your dream home in just a few years. This episode dives into local housing programs, real estate trends, and why now is the perfect time to start building equity.

If you missed it, catch up and listen to the full episode here: https://open.spotify.com/episode/0R7kOD1rDJ147xEIwU8iPb

Apple:

https://podcasts.apple.com/us/podcast/ep06-what-makes-freehold-special-brooke-brianna-lundquist/id1822771174?i=1000721512672

YouTube:

https://youtu.be/aqPl4-SDXR0

See you on our next episode!

Martial arts is more than self-defense. It’s a tool, like a carpenter using a hammer. At Tiger Schulmann’s in East Brunswick, martial arts rests on three pillars: confidence, discipline, and community.

On this episode of The Jersey Link Podcast, Jose Sanchez and co-host Kate Vargo sit down with Sensei Andrew Katz to hear how a passion that started with a movie at age twelve became a lifelong mission.

Sensei Katz shares how he left his full-time job to make martial arts his career, what makes Tiger Schulmann’s culture unique, and why the “non-quitting spirit” is the most important lesson for kids and adults alike.

From kids finding confidence and standing up to bullies, to adults trading stress for strength, martial arts here goes far beyond the mat. And if you think it ends at the local level, think again. Tiger Schulmann’s has produced fighters like Lyman Good, Jimmy Rivera, Nick Pace, and Louis Gaudinot, names that stepped from East Brunswick’s mats into the UFC spotlight.

Here are the key takeaways:

(2:45) Sensei Katz’s Martial Arts Journey

(4:10) History of Tiger Schulmann

(5:00) Tiger Schulmann’s Culture

(6:51) Martial Arts as a Tool

(7:50) The Non-Quitting Spirit

(12:27) Opening East Brunswick School

(16:35) Advice for First-Time Students

(18:55) The Black Belt Myth

(24:49) Stress Relief & Everyday Benefits

You’ll also hear stories of students who started out struggling and went on to excel, including one who became both a black belt and a Princeton scholar before becoming a cardiovascular surgeon.

For New Jersey families looking for something deeper than a sport, this episode shows why martial arts is about more than training; it’s about building stronger people, stronger families, and stronger towns.

About Sensei Andrew Katz

Sensei Andrew Katz is the head instructor at Tiger Schulmann’s Martial Arts in East Brunswick, New Jersey. With decades of experience in training and teaching, he has guided students of all ages through martial arts practice. His work focuses on helping kids, teens, and adults build discipline, confidence, and real-world self-defense skills. He continues to grow the East Brunswick school as a place for families and individuals to train together.

Connect with Sensei Andrew Katz:

Website

https://tsk.com/locations/nj/east-brunswick/

LinkedIn

https://www.linkedin.com/in/andrew-katz-7159a81b/

About Jose Sanchez

Jose Sanchez is a Broker-Associate at Keller Williams Realty West Monmouth with 22 years of experience in real estate, financial sales, and business operations. He leads a team, oversees recruitment, and manages client relationships throughout the buying and selling process. Jose also directs marketing efforts and helps drive team performance. He works closely with the community to support local growth and development. His focus remains on guiding clients and building strong partnerships across the region.

Connect with Jose:

LinkedIn

https://www.linkedin.com/in/jsanchez35/

Instagramhttps://www.instagram.com/josersanchez

Disclaimer

This podcast is for informational purposes only and reflects personal stories and community perspectives. It should not be considered professional advice. Listeners are encouraged to consult with relevant experts for guidance on specific issues.

Jersey Freeze has been a Freehold favorite since 1952, but its story is about more than just ice cream. On this episode of The Jersey Link Podcast, Jose Sanchez and co-host Brianna Lundquist sit down with owners Katie DiNonno and Matt Cangialosi to talk about how a local landmark kept its roots while growing into something bigger.

Katie started working at Jersey Freeze when she was fifteen, never imagining she would one day own it. Matt came from law enforcement and a background in running gyms, bringing new energy to the business. Together, they took a snack-bar-style eatery and turned it into a fast casual spot with quality food that could stand next to the ice cream in reputation.

The conversation covers the unexpected turns that led to ownership, the challenges of modernizing without losing the charm, and why social media became a game-changer for the restaurant side. From packed summer nights to community events that draw thousands, Katie and Matt share how they balance tradition with innovation.

You will also hear about their commitment to the Live Like a Unicorn Foundation and how one young girl’s dream turned into a cause that now helps dozens of New Jersey families every year. It began in honor of Olivia Lipnicki, a young girl who loved Jersey Freeze and wanted to help other children with cancer. “Every bad thing turns into a good thing,” Katie says, reflecting on her journey and why giving back is non-negotiable for them.

Here are the key takeaways:

(3:22) The Jersey Freeze history

(28:10) What makes Jersey Freeze a New Jersey icon

(30:44) How Jersey Freeze Supports Businesses & Partners

(35:00) Community First: Trunk or Treat and community events

(35:46) The “Live Like a Unicorn” story

(42:24) From Losing a Parent to Raising $150K for Others

(45:52) How Sundaes and DIY kits saved sales

(50:41) The Turning Point: The moment Jersey Freeze felt “real”

(52:10) More Than Ice Cream: Why Jersey Freeze feels like home

(55:19) Meeting Bon Jovi and Springsteen fans

From pandemic pivots to expansion plans, this episode is full of the behind-the-scenes moments you never see from the other side of the counter. Tune in to hear what it takes to run a place that is part hometown tradition and part growing brand, straight from the people making it happen.

About Katie DiNonno and Matt Cangialosi

Katie DiNonno and Matt Cangialosi have owned Jersey Freeze since 2014, taking over from longtime owner Bruce Blackmore. They have expanded the menu, grown the business, and stayed active in supporting local causes. In 2020, they opened a second location at Bell Works in Holmdel, NJ, and continue to oversee both stores.

Connect with Katie DiNonno and Matt Cangialosi:

Website: https://jerseyfreeze.com/

About Jose Sanchez

Jose Sanchez is a Broker-Associate at Keller Williams Realty West Monmouth with 22 years of experience in real estate, financial sales, and business operations. He leads a team, oversees recruitment, and manages client relationships throughout the buying and selling process. Jose also directs marketing efforts and helps drive team performance. He works closely with the community to support local growth and development. His focus remains on guiding clients and building strong partnerships across the region.

Connect with Jose:

LinkedIn

https://www.linkedin.com/in/jsanchez35/Instagram

https://www.instagram.com/josersanchez

Disclaimer

This podcast is for informational purposes only and reflects personal stories and community perspectives. It should not be considered professional advice. Listeners are encouraged to consult with relevant experts for guidance on specific issues.