June 2025, Talking points:

Keeping profitable whilst managing life stress

The ‘superman’ trap - trying to do it all yourself rather than with a system

Reframing the ideal employee pool and how to get the best from your staff and staffing process

The morality narrative around greed, manipulation, self promotion, advertising and the concept of money

The personality needed to handle crisis as they arise

Planning for the ‘unknown unknowns’ to ensure that unexpected crisis don’t cripple your personal or business life

Book recommendation: ‘Never Split The Difference’ - Chris Voss

Matt’s current focus: An active focus marketing (content creation on social) and potentially increasing awareness around catering. Hiring more staff and writing up the process- Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Find the balance of 1:1 work with other duties and life. Continue to build up content and website - Follow @zacpphillips & zachary-phillips.com

March 2025, Talking points:

Social media landscapes and TicTok success

Vanity metrics vs real sales

Reframing competition (other small businesses should be allies)

Scientific approach to testing changes vs feeling it

Picking a strategy

Authenticity and consistency as a marketing strategy

Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com

January 2025, Talking points:

Navigating life stress as an entrepreneur

The importance of diversification of online income streams

You (or your past self) as your avatar & further refinement

Hypothesis testing, data interpretation, and linked indicators of success

Clarification of avatar, value, and communication through marketing

Motivating employees beyond a paycheck

Matt’s current focus: Completing the webstore. Data driven review of operational efficacy - Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Gaining clarity around his avatar and the value on offer. Silent contemplation - Follow @zacpphillips & zachary-phillips.com