This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. 

We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets when each is characterised by its unique nuances and varying interpretations of the concept among people from diverse cultures, backgrounds, and beliefs.

Presented by Sue Carter.

Featured guests;

Stephen Priestnall - CEO at oomph agency
Megan French - Senior Marketing Executive based in Kingdom Saudi Arabia
Craig Lee - Global CX & EX Specialist based in Dubai, United Arab Emirates

Recorded & Edited by Mr Anderson Limited for oomph.

@oomphagency | it's hard to make things simple

In this episode we speak to Sarah Jones, Head of CX design, UK & UI, at one of the UK's most successful telecom's companies Talk Talk. 

We explore the what is more crucial in CX - satisfying emotional needs or satisfying functional needs, and how can we satisfy both at once?

In considering the human side of CX, what relevance does this have for organisations working to improve UX? Does this affect who’s working on a project and how? How can we bring teams together for the best CX for customers?

With all of the above in mind, how do we keep a human connection with our customers at scale?

Presented by Sue Carter. Featured guests Stephen Priestnall & Sarah Jones.

Recorded & Edited by Mr Anderson Limited for oomph.

@oomphagency | it's hard to make things simple

In this episode our question is a slightly existential one about when is UX the same as CX, or is it.

How do clients understand the difference. How does one inform the other?

We clarify the difference between UX and CX, and investigate how they complement each other. 

Presented by Sue Carter. Featured guests Stephen Priestnall & Sunali Aggarwal.

Recorded & Edited by Mr Anderson Limited for oomph.

@oomphagency | it's hard to make things simple