How do you Ai? I asked Christopher Mims about his new book, "How To Ai." He discusses his own job's risk level, how Ai removes what he calls "toil" and how Ai may very well make you and I just a bit more human.

As the host of Bold Names and columnist of The Wall Street Journal's "Keywords," he details practical Ai use cases. For tech folks, you'll learn practical stories, for the uninitiated, you'll get caught up.

Buy the book: https://www.amazon.com/How-AI-Through-Basics-Transform/dp/B0F6MKZ1DH Find Justin: justinbradyshow.com

Chapters
01:06 - Ai removes toil, not jobs
07:00 - Job disruption or new opportunities
09:23 - Clorox uses Ai for previously impossible tasks
10:56 - Generative vs non-generative AI
12:49 - Is the construction industry at Ai risk?
14:57 - The urgency of adopting Ai
17:17 - Ai and law. A win for lawyers and consumers.
24:40 - Ai in Hollywood. Will it kill creativity?
28:40 - Tension of job loss and productivity gains
30:40 - Ai makes us more human
31:22 - Journalism in an AI World

When Bose discontinued its cult-favorite Sleepbuds in 2020, a passionate cohort of users was left in the lurch. For many, these earplug/headphone hybrid weren't a gadget—they were a nightly lifeline. Charlie Taylor, Co-Founder of Ozlo shares why he left Bose to co-found Ozlo, and how they quickly gained key relationships, and found immediate traction growing a new Sleep ecosystem.

Taylor explains why focus matters, how saying "no" to big opportunities leads to more revenue, and how they immediately found acceptance amongst major media despite having no relationships or company history.

https://justinkbrady.com/charlie-taylor

Journalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do.

Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective brands doing on the platform? How do they protect users from Ai slop? Will they license user content on LLMs?

Find the video at https://justinbradyshow.com

Chapters:
00:00 - Substack's insane growth
02:23 - Decentralizing Journalism & Amplifying Voices
05:25 - How Brands Can Master Substack
10:33 - Strategically Building Relationships
16:33 - Quality Over Quantity Approach Works
22:42 - Navigating Ai slop and trust in content

Andrew Zimmern didn't stumble into media success—he sprinted toward it with intentional risk, relentless work, and zero entitlement. In this episode, the chef-turned-storyteller breaks down how he went from unpaid internships to national stardom by "running at" opportunities when clarity struck. He shares why brands fail at content (they're afraid to tell stories), the real skill behind great interviewing (deep listening), and how to spot the moment when a conversation can turn meaningful—then push. "If the road is flat," he says, "go deep."

Zimmern reveals how he prepares for interviews with everyday people who have no public bios, why he sometimes splits families apart mid-shoot to extract honest stories, and the subtle tactics that turn small talk into substance. From mastering local live news with no script or lighting, to using food as a cultural Trojan horse, Zimmern offers a clinic on authenticity, narrative craft, and creating emotional connection—skills every marketer and founder should be learning right now.

Video releases soon here: https://justinkbrady.com/Andrew-Zimmern

Founders, you kinda suck at SEO, content, and communications. That's tragic because many of you have incredible brain-frying technology and ideas the world wants to hear about. Marcus Sheridan, author Endless Customers describes why AI has made web content more important than ever, and explains why YouTube is just as important as your own site.

Sheridan's first book They Ask, You Answer detailed the process he followed to become the #1 website in the world... for pools. You read that right. He ended up ruling the internet for a heavily commoditized business. He explains how to increase "signals" increasing AI's likelihood of recommending you, and warns founders and CEOs on getting in their own way, killing inbound content marketing strategies that could bring them... ahem... endless customers.

See the video at justinkbrady.com/marcus-sheridan

IBM Technology's YouTube channel just hit 1 million subs last week and show host Martin Keen explains how they create content, where they get their ideas, how they promote, and how they create "broad" content to engage, and then drill down into the niches to build relationships. Keen also explains how their team collaborates to ensure content stays on track.

Keen focuses mostly on AI content. He's an expert communicator and is skilled at breaking down complicated topics into a format that is understandable for a more general business audience. He leaves us with his top AI trend of 2025 as it relates to communicators and marketers.

See the video: https://justinkbrady.com/martin-keen-IBM-technology

YouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape.

Mike, a veteran in audio production and YouTube content creation, shares valuable insights on how to grow a YouTube channel organically and maintain a steady content workflow. He explains tactics to grow his channel, how to hook viewers, how to handle never-ending deadlines, AI's role in his process, and the resource he taps for fresh high-value content ideas.

Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter.

Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen!

See the full show notes here: https://justinkbrady.com/eleanor-hawkins