This podcast is produced by The Podcast Coach.

Normally, we spend our days advising big organisations on how to rebuild trust, explain themselves better, and stop setting fire to their reputations. But today we've taken on a new client. A tricky one. With the sort of knotty challenge we love at Apella Towers. Legacy brand. Huge heritage. Slightly confused about what it stands for.

Name of the client: Britain.

It's a high-maintenance account, this one. Constant leadership churn, outdated assets, no clear narrative architecture, and absolutely no budget. So probably pro-bono then?

That's before you even get into the stakeholder relations — the EU, the US, the Commonwealth, the neighbours up North. It's a crowded contact sheet. Let's see what they've sent us.

Brace yourselves.

This podcast is produced by The Podcast Coach.

It's topical time again. The last few weeks have seen a potential bubble emerging in the markets as tech valuations soar. This time round central bankers have jumped in to provide warnings ahead of this potential crash.

In the UK, the Treasury has continued to fly taxation kites to see how the public and markets react - something that we discussed in episode 90.

It has been impossible over the last few weeks not to see pictures of a glum looking Prince Andrew (or should he plain old Andrew) across our TV screens.

As usual our task, is to take a passionate, grumpy view of how things should have
been handled from a PR and flaks perspective.

So, topics to discuss on this podcast include:
- When and how should those with the big roles (CEOs, Governors, Chancellors and so on) give warnings about market instability? Does saying it create more instability?

- If AI is going to take over the world of PR and Comms, are there some things we'd really like it to do?

- As the Royals garner all the media headlines (often for the wrong reasons), how would we advise the Palace?

- And why is Birmingham Council being so reluctant to rename its airport after one of the City's heroes? US cities do it all the time.

This episode is hosted by Matt Young and Andrew Brown.

Matt Young has 25 years of experience across media relations, public affairs, regulatory development, employee engagement, brand development, competition and CSR. Group corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Andrew Brown; formerly Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years' experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

You can get in touch by emailing podcast@apellaadvisors.com and please consider leaving us a review.

This podcast is produced by The Podcast Coach.