Épisodes

  • Keithing it real ft. Julian Keith

    Keithing it real ft. Julian Keith
    Oct 6 2025
    Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms with Hubspot automations, the competitive landscape in Singapore, and his journey from Newcastle to Surabaya.
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    38 min
  • Seeking a slapshot in South Korea - Ft Adriana Mourgelas

    Seeking a slapshot in South Korea - Ft Adriana Mourgelas
    Apr 10 2025
    The uniquely competitive international school scene on the South Korean island of Jeju is the focus of this episode with Adriana Mourgelas, the Director of Enrollment Management at Branksome Hall Asia. Adriana breaks down the challenges she faces in her role at one of three government-backed schools on the same block as they battle it out for pupils. Hot chocolate, ice hockey and Gangnam Style also receive honorary mentions.
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    45 min
  • [MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz

    [MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz
    Mar 27 2025

    Nik chats to Nicola Lutz from No Fluff about how schools can implement more rigorous and effective sales techniques, and how her No Fluff Fest is the event she wished she'd been able to attend earlier in her career.
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    16 min
  • The problem of plenty in New Delhi ft Navneet Kaur

    The problem of plenty in New Delhi ft Navneet Kaur
    Mar 20 2025
    Navneet Kaur, Head of Communications at The British School in New Delhi, explains how she created a comms team from scratch, discusses brand positioning, and explains why her school is 'media shy by design'.
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    27 min
  • TASIS a lot of travelling ft. Sarah Travis

    TASIS a lot of travelling ft. Sarah Travis
    Mar 7 2025

    Sarah Travis, Senior Associate Director at TASIS England, chats with James & Nik about the change from Higher Ed to K12, what it's like to promote an American school in the UK, and how she engages with families from the Middle East to Asia.
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    27 min
  • [MAD LABZ] Revenue Optimisation for international schools: using pricing and scholarship strategies ft. Edified

    [MAD LABZ] Revenue Optimisation for international schools: using pricing and scholarship strategies ft. Edified
    Feb 21 2025

    James and Nik are joined by pricing experts Sharyn Martin and Dr. Len Coote from Edified. They discuss how schools can remove the guesswork from their pricing strategy by applying a scientific approach which draws on microeconomics and econometrics.

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    18 min
  • [MAD LABZ] Using visual content to enhance your school's image and reputation ft. Noodle Photography

    [MAD LABZ] Using visual content to enhance your school's image and reputation ft. Noodle Photography
    Feb 6 2025

    James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you capture images around your campus. If you know you need to level up your school's imagery then this one is for you.

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    16 min
  • MAD Community Update: February 2025

    MAD Community Update: February 2025
    Feb 5 2025

    Nik and James take a break from the normal recording schedule to bring you a short community update, covering upcoming guests, future LABZ episodes, and a bulletin on doris.

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    14 min