The Making of Beyond The Valley: Nick Greco on Building a Festival Phenomenon
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The Making of Beyond The Valley: Nick Greco on Building a Festival Phenomenon
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This week we’re diving into the craft and chaos of building a modern music festival! Joining us is Nick Greco, co-founder of Untitled Group and the juggernaut festival that is Beyond The Valley. Nick takes us from his early days running nightclub events to launching the first BTV with 8,000 people and how it grew into a 40,000-strong cultural force set to celebrate its 10th anniversary. We break down what it really takes to find the right festival site, why understanding your audience and community is everything, and how programming choices and genre curation have evolved as the festival has scaled. Nick also shares how BTV is pushing beyond music (and drinking culture) to create richer experiences, and how working behind the scenes has changed him as a music fan!
If you’ve ever wondered what it takes to keep a festival afloat (and thriving) in today’s climate, consider this episode your backstage pass!
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🎵 Intro/Outro music: Dean Valentino (aka Slowcoaching)
Your hosts: Alex Pearce & Bridget Hustwaite
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