In this episode, Mack and Gary dive deep into the crucial role marketing plays across the full B2B sales pipeline.

They challenge the common belief that the marketer's job starts and stops with the MQL, exploring how marketing can be a powerful force in driving opportunities and revenue.

Discover practical strategies to align marketing and sales, innovative ways to re-engage closed lost deals, and how marketing can arm sales teams with the insights they need to personalize outreach and close more deals.

Walk away with a fresh perspective on marketing's role in the B2B sales ecosystem and actionable ideas to unlock its full potential in your organization.

In this episode:

• Why the MQL-only mindset is holding back your B2B sales success
• How to break down silos and foster true marketing-sales collaboration
• Using data to create compelling, contextual sales experiences
• The hidden opportunity in closed lost deals, and how to seize it
• Measuring and communicating marketing's full-funnel impact on revenue

In this episode, Mack and Gary get real on empathy's unheralded role in B2B marketing. They break down the five stages of awareness - a framework for deeply understanding your customer's journey to create resonant campaigns that drive results. Get tactical tips on infusing empathy throughout your content, messaging, and positioning. Learn how customer research informs compelling narratives that speak to pain points and aspirations. Discover why empathy is your differentiator in an AI-driven world, allowing you to forge authentic human connections that cut through the noise. Walk away with an empathy-powered game plan for standing out and breaking through with marketing that truly resonates. In this episode:

• Why the traditional marketing funnel is failing B2B marketers
• Why broadcast, one-size-fits-all marketing falls flat
• How prioritizing product over customer understanding holds you back
• The risks of generic marketing in an AI content-saturated world

In the latest episode of The Marketing Grind, Gary and Mack tackle the critical first 90 days in a new marketing role and the nuances of launching a new client engagement. They share personal experiences and practical strategies for making an immediate impact, mastering new industries, and building early momentum.

Tune in for firsthand insights on transitioning into new roles and managing high expectations with both confidence and creativity.

Key Takeaways:

• Structuring a team and defining individual roles are crucial for efficiency in new marketing positions.
• Achieving quick wins and optimizing for speed to impact are essential for building momentum and establishing trust.
• Clear communication protocols and the right tools are fundamental for effective remote interactions.
• Providing regular marketing updates and setting early success metrics are crucial for maintaining alignment and monitoring progress.