If your marketing plan is basically “post when I remember and hope for the best,” this episode is for you. Brandy and Jodi break down how to move from chaos to calendar with a simple, repeatable marketing rhythm that small business owners can actually stick to.

They talk through what chaotic marketing really looks like, why a weekly marketing huddle matters, and how to build a content calendar without making it complicated. You’ll also hear a realistic weekly checklist you can steal, plus a reminder that consistency beats last-minute scrambling every time.

This episode is for business owners who are tired of feeling behind, overwhelmed, and reactive in their marketing and want a better system that works in real life.

In this episode:

• The difference between chaos marketing and calendar marketing

• How to run a 15-minute weekly marketing huddle

• Simple content pillars that make posting easier

• A basic weekly posting rhythm for small businesses

• A realistic checklist to keep your marketing moving

Small, steady changes win. You do not need to rebuild your whole brand in one weekend. You need a plan, a rhythm, and a calendar you will actually use. Grounding the episode around “chaos to calendar,” short huddles, and consistency also lines up with Kemp’s core business framework and values.

Need help building a marketing plan you can actually follow? brandykemp.com | 731-234-1390

If your marketing feels like a messy junk drawer full of half used tools, random tactics, and things you started but never finished, this episode is for you.

This month on our social media we have been talking about spring cleaning your marketing, and today Brandy and Jody break it down in a simple way any business owner can do without a marketing degree.

Spring cleaning your marketing does not mean you need a brand new website, a full rebrand, or a huge advertising budget. Most businesses do not need more marketing. They need clarity, organization, and better systems.

In this episode we walk through how to audit the core pieces of your marketing and decide what should stay, what needs improvement, and what needs to go.

We cover:

• How to quickly evaluate your website in under five minutes
• The biggest mistake businesses make on social media
• Why your Google Business Profile matters more than most owners realize
• The simple way to track where your customers are actually coming from
• How to identify marketing activities that bring real leads vs guilt marketing
• The three column system we use with clients: Keep, Fix, Toss

You will also learn why consistency across online listings matters, why most businesses ignore local search signals, and how small adjustments can improve your marketing without rebuilding everything.

Grab a notebook and follow along as we help you clean up the marketing clutter and focus on what actually grows your business.

If you want help going deeper, this type of monthly marketing audit is exactly what our team does for our clients to keep their marketing clear, effective, and working together.

This week’s challenge:
Pick one marketing junk drawer in your business and clean it out.

In this episode of The Marketing Shakedown, Brandy and Jodi walk you through a simple weekend audit to fix the basics of your online presence before you spend another dollar on ads.

Most small businesses are leaking leads because of confusing websites, neglected social media, and weak Google Business Profiles. Use this episode as a coffee-and-couch checklist to clean it up fast.

You’ll learn how to:

• Run a 5 second test on your website

• Fix your homepage headline and calls to action

• Spot slow, cluttered, or hard to use pages

• Clean up your social bios, photos, and posting habits

• Use reviews (good and bad) to build trust

• Do a simple “weekend fix it” plan for your website, socials, and Google Business Profile

Take before and after screenshots of your website, social profiles, or Google Business Profile and email them to bkp@brandykemp.com with the subject AUDIT.

We’ll send you a quick checklist and, if you want, give you feedback on what you updated.

In this episode, Brandy and Jodi kick off the new year with new standards for your brand. Not the “pick a color palette and a cute logo” kind of brand, but the kind people actually remember, talk about, and trust with their money.

They break down what a brand really is, why personality matters, the four questions every buyer is quietly asking, and a simple exercise you can do today to tighten up your foundations. There are also bananas, orangutans, and a QR code story that was about ten years too early.

• Why “New Year, new standards” should apply to your brand, not just your resolutions

• What branding really is

  • How people experience you

  • Your website, how you answer the phone, how fast you follow up

  • How people feel after dealing with you

• The “coffee shop test” for your brand

  • If your brand was a person, would anyone choose to sit with them

  • Or would they quietly move tables

• Personality and being memorable

  • Brandy’s banana / orangutan / ridiculous voicemail example

  • Why doing something a little weird and memorable can set you apart

  • How to be authentic if you are not naturally funny or high energy

• Branding that fits who you are

  • Your brand should reflect your real personality, not a fake online version

  • Why people can feel it when you are faking it

  • Giving yourself permission to be straightforward, serious, or silly, as long as it is honest

• The four questions every buyer is quietly asking when they meet your brand:

  1. What am I spending my money on

  2. What is in it for me

  3. Will this be worth it

  4. Can I trust you

• How to run a quick self audit on your marketing

  • Look at your homepage like a buyer, not the business owner

  • Ask: does this answer those four questions

  • Ask a friend or your audience to look at your site and tell you what is missing

• Social media as proof, not promises

  • Show social proof instead of only saying what you will do

  • Use before and afters, screenshots, reviews, and real stories

  • Why reviews exploded after Covid and why that still matters for your brand

• The early QR code story

  • The free photo session QR code in the local paper that nobody scanned

  • How timing and buyer behavior matter just as much as the idea

  • Fun twist: how you could use QR codes now for little “guerrilla” freebies and surprise moments

Grab a notebook and answer these four questions:

1. Who do you serve

2. What problem do you solve

3. What result do you help them get

4. Why should they trust you

Then, look at your:

• Website homepage

• Social media profiles

• Recent posts

And ask:

• Would a stranger be able to answer those four questions in under 30 seconds

• If not, what needs to change first

After you listen:

• Take 10 minutes to do the mini exercise

• Pick one place to tighten your brand this week

  • Your voicemail

  • Your homepage headline

  • Your “about” section or bio

And if this episode got your wheels turning, subscribe to The Marketing Shakedown, share it with a fellow small business owner, and start raising the standards for your brand this year.

In this kickoff to our Fix Your Foundation January series, Brandy and Jodi break down why most “marketing problems” are actually foundation problems. If last year felt chaotic, random, or like you were constantly “trying more content” with not much to show for it, this one’s your wake-up call.

We walk through:

• Why guessing at your numbers is quietly killing your confidence

• The 3 non-negotiable foundations every small business needs this year

• How to set a simple monthly revenue + lead goal (without a spreadsheet headache)

• What “chaos to calendar” really looks like in a real small business

• A quick homework exercise you can do in 10 minutes to get unstuck

There’s also a special appearance by Security Officer Ziggy the Devon Rex, supervising the recording and making sure we keep the standards high.

If you’re ready for New Year, new standards instead of “New Year, same mess,” this episode will give you the clarity and simple next steps you’ve been missing.

Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play with taste and stay on-brand.

We also own a couple of our flops, unpack why safe ads disappear, and debate the spicy take: paid social can fluff your numbers and tank your organic for a while. Stick around for the “dumb idea that might work” , plus easy, low-budget pop-by ideas you can steal this week. If your marketing hasn’t made someone smile, wave, or steal a yard sign… it’s not memorable enough.

This week on The Marketing Shakedown, we trade swag bags for moments that actually get remembered.

From “cookies over cards” to pet-powered posts, memes, and a dash of zombie-walk lore, Brandy and Jodi break down why experiences beat pens and brochures every time and how to spin low-budget ideas into high-impact buzz.

This week on The Marketing Shakedown, we’re proving you don’t need deep pockets to make a big splash.

From chocolate feet that get you in the door to rubber chickens with QR codes, we’re talking guerrilla marketing at its weirdest (and most effective).

For about $50, you can create laughs, loyalty, and a whole lot of buzz. Cookies over coupons? Chalk over billboards? You’ll never look at “low budget” the same way again.

www.brandykemp.com