The Marketing of Taylor Swift (Taylor's Version)
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The Marketing of Taylor Swift (Taylor's Version)
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This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.
She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.
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