The Math-to-Momentum Playbook: Turn Growth Goals Into a Recruiting System That Scales
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Every year, leaders set big goals. Grow the team. Double production. Scale. But without structure, those goals fade by February. In this episode of Recruiting Conversations, I walk you through the exact system I teach leaders across real estate, mortgage, insurance, and agency sales, a system that turns your production target into a tangible, trackable recruiting rhythm.
This is how you make growth inevitable.
Episode Breakdown[00:00] Why Most Growth Plans Fail – Leaders set production goals with no math, no cadence, and no plan to execute
[00:45] What the Math-to-Momentum Playbook Solves – Clarity, cadence, and a calendar-based system for recruiting
[01:30] Step 1: Set a Real, Measurable Production Target for 2026 – Units, volume, revenue, just make it real
[01:50] Step 2: Estimate Your Organic Growth – Most healthy teams grow 8–10% organically. Anything more needs new hires
[02:20] Step 3: Define the Recruiting Gap – What portion of your 2026 goal requires new producers?
[02:40] Step 4: Break It Down by Avatar – How many LOs do you need to hit that number? What do your ideal recruits produce per month?
[03:00] Step 5: Build a Quarterly Hiring Cadence – Think in sprints. What hires do you need in Q1 to hit your target by Q4?
[03:30] Step 6: Match Your Outreach Rhythm to Your Hiring Cadence
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10–12 recruiting convos per week
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Use your channels: calls, DMs, video, text, voice notes
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Block it on your calendar
[04:00] Step 7: Scorecard It Weekly – Conversations, follow-ups, second meetings, offers, hires
[04:30] The Shift This Creates – You stop saying "I want to grow" and start saying "I need 4 LOs at X volume, with one in Q1"
[05:00] Recruiting Stops Feeling Random – You're no longer guessing. You're leading from a system
[05:30] Final Word – If you're tired of setting the same goals year after year without traction, this is how you fix it
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Vision Alone Isn't Enough – Your growth goals need math, momentum, and a measurable plan
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Organic Growth Has a Ceiling – If you want to break through, recruiting must become your growth engine
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Reverse Engineer From the Outcome – Start with your production goal, then back into how many hires and conversations you need
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Track Weekly, Not Monthly – Momentum is lost when you wait too long to adjust
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You're Not Just Recruiting. You're Running a System – When your calendar reflects your goal, traction follows
The leaders who win in 2026 won't be the loudest. They'll be the most structured. They'll know their numbers, block their time, and recruit with clarity.