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The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Auteur(s): MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!
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Inspired by Mad Men, powered by MEDDICC.

The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

© 2025 The MedMen Show: Fast, Smart Insights for B2B Sales Professionals
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  • We Booked A HUGE Meeting Using This Tactic
    Dec 4 2025

    It’s never a bad idea to build a Value Pyramid, especially when you’re talking to the Economic Buyer.

    In this episode of MEDMEN, Pim tells a story about how using a Value Pyramid secured him a meeting with the Economic Buyer and Andy talks about why there’s nothing to lose by creating a Value Pyramid.

    If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

    Until next time - cheers!

    ABOUT MEDMEN:

    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

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    7 min
  • We Upset Our Champion… What Happened Next?
    Nov 27 2025

    Sometimes you need to get in trouble with your Champion.

    When you have a true Champion, you’re on the same team. But sometimes, your Champion doesn’t always agree with you on the best next step.

    In this episode of MEDMEN, Andy and Pim explain how you can find the line to test your Champion while maintaining trust and credibility.

    If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

    Until next time - cheers!

    ABOUT MEDMEN:

    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.



    Voir plus Voir moins
    12 min
  • Sales Metrics You Can’t Afford to Ignore (And How To Get Them)
    Nov 20 2025

    Metrics play a huge part in winning any deal, but if you aren’t careful, you could be missing out on the serious advantage they can give you.

    In this episode of MEDMEN, Andy and Pim explain why failing to personalize your metrics is a massive red flag that could be slowing down your deals.

    If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

    Until next time - cheers!

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    9 min
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