The Meteoric Rise (and Fall?) of Monopoly GO: A Multi Billion-Dollar Masterclass (Part I)
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The Meteoric Rise (and Fall?) of Monopoly GO: A Multi Billion-Dollar Masterclass (Part I)
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Discover the mechanics of one of the most explosive growth stories of 2023 and 2024 - the launch and rise of Hasbro and Scopely’s Monopoly GO, the mobile app game and modern take on a well-loved classic. Attain some important takeaways for your own business as Kai dissects how they pulled it off and why it was profitable out of the gate, unlike many other mobile app games. Plus, decide for yourself whether it’s got the legs to stand the test of time and maintain that profitability as we uproot Hasbro’s many product blind spots in this special episode.
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