The Mind's Mirage: How Placebo Effects Shape Consumer Decisions

Échec de l'ajout au panier.

Veuillez réessayer plus tard

Échec de l'ajout à la liste d'envies.

Veuillez réessayer plus tard

Échec de la suppression de la liste d’envies.

Veuillez réessayer plus tard

Échec du suivi du balado

Ne plus suivre le balado a échoué

The Mind's Mirage: How Placebo Effects Shape Consumer Decisions

Écouter gratuitement

Voir les détails du balado

À propos de cet audio

In this episode of "Neuromarketing: Tap into the Consumer Brain," join host Marco Baldocchi as we delve into the compelling intersection of psychology, neuroscience, and marketing through the lens of the placebo effect. Discover how our beliefs and expectations, shaped by subtle marketing cues, influence our buying decisions much like placebo affects patient outcomes in healthcare.

We'll explore the neurological underpinnings of how anticipation and perception impact consumer satisfaction and delve into real-world applications of this phenomenon in marketing strategies.
Learn about the critical brain regions involved, such as the prefrontal cortex and the anterior cingulate cortex, and how they process and enhance our experiences with products before we even use them.

This episode not only unveils the science behind why we say "Yes" to certain products but also examines the ethical dimensions of leveraging these insights in marketing.
Tune in to gain a deeper understanding of the placebo effect's role in consumer behavior and how marketers can harness this power ethically to create more meaningful and satisfying consumer interactions.

Pas encore de commentaire