What separates a "good" communications director from a true strategic business partner in the C-suite?

According to Tabita Andersson, author of Chief Communications Officers at Work, the answer isn't creative flair or perfect copywriting—it's deep business acumen.

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Tabita to explore the evolution of the CCO role. Drawing on interviews with communications leaders from global giants like GE and A.P. Moller - Maersk, Tabita shares why the modern CCO must move beyond "polishing the message" to become the organization's strategic radar.

We discuss:

• From Output to Outcome: Why CCOs must stop measuring success by press clippings and start measuring by strategic impact.
• The Language of the Boardroom: Why understanding the P&L, balance sheet, and business model is the only way to gain influence with the CEO and CFO.
• Stakeholder Mapping: Moving from "broadcasting to the public" to surgical engagement with investors, regulators, and employees.
• AI in Communications: Why Artificial Intelligence won't replace the CCO—but will force them to double down on judgment, empathy, and strategy.
• Career Advice: Practical steps for aspiring leaders to build their internal network and strategic capability.

Guest: Tabita Andersson, Communications Leader & Author of Chief Communications Officers at Work.

Host: Max Forsyth, Founder & Managing Director, Comms Search & Selection.

Resources:

• Get the Book: Chief Communications Officers at Work is available on Amazon now.
• Visit our Website: commssearch.com
• Connect with Max: LinkedIn Profile

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