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The Modern Customer Podcast

The Modern Customer Podcast

Auteur(s): Blake Morgan
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À propos de cet audio

Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world's most customer-centric companies. Blake is one of the world's top keynote speakers, authority on customer experience and the bestselling author of "The Customer Of The Future" The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers' lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Today's customers have the luxury of choice. The answer is simple; choose customer experience and customers will choose you. Learn how to put a stake in the ground on customer experience by tuning into The Modern Customer Podcast each week with Blake Morgan. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Me, My Customer, and AI: Scaling Customer Relationships with AI
    Nov 18 2025

    AI is reshaping how companies build and scale customer relationships. In this episode of The Modern Customer podcast, learn how to use AI to strengthen customer trust, speed up execution, and prepare for voice-driven and multimodal CX. Nicholas Thorne, co-author of Me, My Customer, and AI, breaks down practical strategies for modern leaders. Nicholas is also the co-founder of Audos, and a partner at prehype, known for helping entrepreneurs build and scale new ventures.

    What you'll learn:
    • How to prioritize the customer segment that drives your next stage of growth
    • How AI can safeguard executive focus and free you to engage directly with customers
    • How to turn trust and responsiveness into long-term strategic advantage
    • Why voice and multimodal CX are accelerating faster than expected — and how to prepare

    Tune in to explore how AI can accelerate growth while deepening customer trust.

    Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer.

    Follow Blake Morgan on LinkedIn

    For regular updates on customer experience, sign up for her weekly newsletter here.

    Voir plus Voir moins
    29 min
  • How Blue Cross of Kansas Unifies Marketing and CX to Drive Growth
    Nov 11 2025

    This week on The Modern Customer podcast, Michael Gerrish, Chief Marketing and Experience Officer at Blue Cross Blue Shield of Kansas, shares the strategy that transformed their organization.

    The key? Aligning Marketing and Experience to accelerate growth. Michael outlines how the unified CMXO role is responsible for making sure the brand's promises match the actual customer experience, driving maximum ROI.

    The Results:

    ✅ $120 Million in annual revenue

    ✅ 93% industry-leading customer retention rate

    Learn how they achieved this with the "Insights to Action" model, eliminating silos and leveraging AI to simplify complex healthcare needs. Listen to the full episode now!

    Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer.

    Follow Blake Morgan on LinkedIn

    For regular updates on customer experience, sign up for her weekly newsletter here.

    Voir plus Voir moins
    31 min
  • AI's Impact on The Chief Experience Officer Role
    Nov 4 2025

    This week on The Modern Customer podcast, Valarie Vest, EVP and Chief Experience Officer at Cambridge Investment Research, shares a strategic view of the transformative power of AI and its profound impact on the CXO role.

    As Cambridge's first CXO, Valarie highlights the crucial importance of a people-first approach amid rapid technological advancements. This episode delivers invaluable, practical strategy for leaders who are ready to navigate the complexities of AI while radically enhancing the customer experience.

    👉 Learn how the CXO mandate is being redefined by AI strategy and people-first leadership. This is an episode you won't want to miss! Tune in now!

    Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer.

    Follow Blake Morgan on LinkedIn

    For regular updates on customer experience, sign up for her weekly newsletter here.

    Voir plus Voir moins
    26 min
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