A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.

Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want.

In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients.

0:32 - Why “record and release” keeps your podcast from working as a sales tool
2:37 - How quarterly planning actually saves you time and stress
4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them
7:14 - How intentional education raises the quality of your sales conversations
8:31 - Why strategy intensives exist (and how they support DIY podcasters too)
10:33 - Using quarterly planning to check if your podcast goals still align with your business
13:15 - Why running week-to-week content leaves you behind when seasons shift
16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it?
18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasons

Mentioned in Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool

Podcast Strategy Intensive

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Ready to get serious about your podcast strategy?

The last spots for this year’s Podcast Strategy Intensives are open now. If you want to start Q1 with a content plan built to drive sales, you need to book in October. Reserve your spot today.

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If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients.

I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive.

In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t.

00:39 — Why perfectionism feels safe but actually keeps me stuck

04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters

07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it)

10:22 — The cost of hiding — lost visibility, lost trust, lost clients

12:32 — Why my crummy first episode was better than every draft I never published

13:56 — How I coach clients to experiment without the pressure of perfect

14:44 — How the Podcast Launch Accelerator helps me keep perfectionists moving

Mentioned in Perfection Is What’s Keeping You From Launching Your Podcast

Podcast Launch Accelerator

The Podcast Newsroom

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Stop Waiting for Perfect → Start Publishing

If perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out.

Let’s build your first season together.

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If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales.

Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated.

In this episode of The More Profitable Podcast, we’ll talk about what actually matters when you look at your podcast numbers, how to measure success in a way that matches your business goals, and the content shifts that will help you attract and convert the clients you actually want.

1:24 – The real question to ask instead of “how do I get more listeners?”

2:41 – The first step if you’re unhappy with your numbers

5:59 – Why your download expectations are probably unrealistic

7:32 – How comparing your show to itself helps you see progress

10:00 – Shifting your goals from audience size to sales alignment

14:43 – What realistic capacity looks like for most coaches and service providers

17:36 – Why chasing thousands of new listeners can break your business

19:57 – The three core jobs your podcast content should do

21:06 – Why right-fit listeners are better than hundreds of casual ones

23:07 – Retention as the real driver of revenue

24:29 – Building content that works like SEO for long-term discoverability

27:26 – The timeless advice that still works no matter how the platforms change

28:44 – Building a bingeable library that attracts and converts the right people

29:03 – How to shift from chasing growth to building leads that actually buy

Mentioned in Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)

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Podcast Strategy Intensive

Stop Chasing Downloads, Start Converting Clients

Your podcast doesn’t need more random listeners—it needs the right people turning into clients. Inside a Podcast Strategy Intensive, we look at exactly how your show is supporting your sales process, and we build a content plan that attracts, nurtures, and converts the clients you actually want.

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