If you work in multifamily, you've probably asked at least one of these questions—so we answered all of them. In this rapid-fire episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills tackle the industry's most common marketing challenges, from lead quality to PPC performance to staying full during slow seasons. No fluff—just fast, practical answers you can use immediately.

You'll learn:

• What it really means when you have high website traffic but low lead volume
• How to outrank competitors on Google—paid and organic
• Smart ways to build local awareness when no one knows you exist
• Why lead nurturing is now essential—not optional
• How geofencing and paid social boost visibility affordably
• What KPIs matter most when evaluating Google Ads performance
• How to use digital strategy to fight seasonal occupancy drops
• How to attract more qualified traffic, not just more clicks
• The first 90-day marketing roadmap for a new lease-up
• Why an omnichannel approach beats relying on a single marketing source
• The fastest digital tactics for driving more tour conversions
• How onsite sales readiness impacts marketing ROI more than people think

Whether you're a regional, onsite manager, marketer, owner, or vendor, this episode is packed with real-world answers to the questions everyone's asking—but rarely gets straight guidance on.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Naming a new multifamily community isn't just a creative exercise—it's a high-stakes decision that affects branding, SEO, marketing, reputation, and long-term success. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk through the complete A–Z process of naming a property the right way. From market research to red flags to avoiding costly renames, this is the ultimate guide for developers, investors, and marketers.

You'll learn:

• Why naming matters more than people think—and how it impacts marketing, SEO, and long-term perception
• The biggest red flags to avoid (including the #1 mistake that leads to expensive rebrands)
• How to evaluate a name based on market fit, demographics, lifestyle, and location vibe
• Why copying nearby "University Apartments" or ultra-generic names will backfire
• How to strike the balance between unique and overly obscure
• The importance of checking competitors' names locally, regionally, and nationally
• How your name affects everything from domain availability to social handles
• Why you must consider: Can prospects spell it? Will it age well? Does it make sense in 10 years?
• How to use AI to assist with early research—but why you still need boots-on-the-ground insight
• When to use (or avoid) adding "Apartments," "Lofts," or "Townhomes" in the name
• How to run a focus group to avoid names with hidden baggage or local negative history
• Why creating quick wordmark mockups helps you eliminate names that are awkward, too long, or visually clunky

Whether you're naming a luxury high-rise, a student housing community, or a suburban lease-up, this episode gives you a proven framework to avoid mistakes, stand out in the market, and choose a name that strengthens your brand for years to come.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Want to know exactly what drives your property's visibility on Google in 2026? The newest Local Search Ranking Factors Report is out—and it's packed with insights every multifamily marketer needs to know. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the top findings from Whitespark's annual study and what they mean for your communities.

You'll learn:

• What the 2026 Local Search Ranking Factors Report reveals about Google's evolving algorithm
• Why your Google Business Profile (GBP) is still the #1 driver of local visibility
• How review recency and quality now outweigh total review count
• The growing importance of AI search visibility and how it's scored
• Why social signals are emerging as a new ranking factor (and what to do about it)
• Key updates around primary categories, on-page consistency, and backlinks
• The simple but overlooked GBP updates that directly impact rankings—like accurate hours and "open now" search visibility
• How to strengthen your local SEO with neighborhood pages, internal linking, and partnerships
• Caroline's quick-hit 3-step optimization plan any property can do this week

From local maps to AI-driven search, this episode gives you a clear playbook for staying ahead in 2026. Whether you manage one property or an entire portfolio, you'll walk away knowing exactly where to focus your SEO efforts for the biggest payoff.

Check out the 2026 study here.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!