My conversation with Rich Feloni. Rich is the founder of RJF Editorial, and the former head of content at Bain Capital Ventures.

Chapters:

• 00:00 Cold open
• 01:40 Rich’s backstory
• 04:26 Going to Fiji to see Tony Robbins

• 9:39 His time at Bain Capital Ventures
• 10:54 Misconceptions about mainstream media
• 14:11 The clash between journalists and founders
• 18:12 Understanding journalistic incentives
• 23:03 Shifting to RJF Editorial
• 28:12 Minimum viable content strategy
• 30:54 Building relationships with newsletter writers
• 36:04 The importance of an owned Audiences
• 37:45 Sustainable content strategies for founders
• 40:16 Common mistakes in content creation
• 44:40 Redefining success metrics in conten
• 46:37 Influences and recommendations

My conversation with Vincent Touati-Tomas. Vincent is the former head of marketing and comms at Northzone. He's currently building his own independent advisory that helps founders with storytelling.

Chapters:

• 00:00 Cold open
• 01:02 Vincent's backstory
• 11:02 Vincent unpacks his editorial philosophy
• 17:27 The importance of documentation
• 19:11 Common mistakes founders / CMOs make
• 26:09 Humans who have influenced Vincent

My conversation with Christen O'Brien, Partner at Scribble Ventures.

Chapters:

• 00:00 Cold open
• 07:16 Christen's backstory
• 11:05 Building brands in VC
• 24:59 Christen's thoughts on content and distro
• 25:11 Mistakes made and lessons learned
• 31:02 Her work at Scribble Ventures
• 38:10 Where Christen draws inspiration from