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The New F*Word (F for Fractional Finance)

The New F*Word (F for Fractional Finance)

Auteur(s): The podcast for Fractional CFOs who want to master cash flow financial strategy and business growth.
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À propos de cet audio

 Welcome to The New F*word – the podcast exploring the rise of Fractional CFOs (yes, that F-word 😉) and how they’re reshaping cash flow, financial strategy, and business growth.* We challenge outdated financial reporting and focus on forward-thinking, modern finance strategies that drive real results. Each episode features finance pros, business leaders, and Fractional CFOs sharing practical insights, real-world stories, and actionable tools to help you improve cash flow, make smarter financial decisions, and scale your business. I’m Colin Hewitt, your host and co-founder of Float (Cash Flow Forecasting). I’ll also share lessons I wish I’d known as a young entrepreneur navigating finance and cash flow. 👉 Tune in to The New F*Word and learn how to take control of your cash flow, optimise financial strategy, and stay ahead in business.*

newfword.substack.comColin Hewitt Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • Why the Future of Finance Isn’t About the Ledger

    Why the Future of Finance Isn’t About the Ledger
    Sep 11 2025

    In this episode of The New F*Word, host Colin Hewitt is joined by Madeline Reeves, Founder and CEO of Fearless Foundry, for a wide-ranging conversation about building resilient businesses, the messy reality of advisory services, and why the finance industry needs fewer shiny tools and more strategy.

    What You’ll Learn:

    * How to navigate the AI hype cycle while maintaining focus on genuine business value

    * Why the traditional General Ledger model is becoming obsolete and what's replacing it

    * The critical difference between operational finance leadership and true CFO strategic guidance

    * How to build a successful fractional CFO practice while choosing between boutique and scaled models

    * Why community building and peer support are essential for modern accounting firm growth

    Madeline Reeves is the Founder and CEO of Fearless Foundry, an 8-year-old strategic consultancy specializing in go-to-market strategy and business development. With vast experience as a global business development leader for leading tech companies, she helps organizations from solo founders to billion-dollar enterprises optimize their market presence and growth strategies. Additionally, Madeline is the Founder of We Talk Money, the first-ever online network designed to connect underrepresented leaders in finance to industry opportunities and each other.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com
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    52 min
  • AI is Not Gonna Take Your Job, but a Bookkeeper Using AI Will

    AI is Not Gonna Take Your Job, but a Bookkeeper Using AI Will
    Aug 28 2025

    In this episode of The New F*Word, host Colin Hewitt speaks with Jo Wood, Co-founder of The 6 Figure Bookkeeper and Hey Monika, about the evolving role of bookkeepers in modern business. Jo shares how she grew The 6 Figure Bookkeeper from 60 Facebook members to 28000, sold her multi-six-figure practice to prove bookkeeping businesses can be valuable assets, and co-founder Hey Monika, an AI-driven training platform giving bookkeepers real-world experience in a safe space.

    What You’ll Learn:

    * How to leverage AI and automation while maintaining valuable human insights in bookkeeping

    * Why building a tech stack is crucial for modern bookkeeping

    * How bookkeepers can transition from traditional services to higher-value advisory roles

    * Why confidence, not just technical knowledge, is key to successful financial advisory

    * How to create effective partnerships between bookkeepers, accountants, and fractional CFOs

    * Why embracing technology education and practical experience platforms like Hey Monica are reshaping professional development

    Jo Wood is a pioneering figure in modern bookkeeping and financial education, known for co-founding The 6 Figure Bookkeeper. With a background in auditing and virtual FD services, she has grown a community of over 28000 bookkeepers and accountants while successfully building and selling her own multi-six-figure bookkeeping practice, Jo Wood Virtual FD Ltd. Jo is transforming the bookkeeping industry through innovative solutions, like HeyMonica, an AI-powered platform that provides practical experience for aspiring financial professionals.

    Episode Resources:

    * Jo Wood on LinkedIn

    * The 6 Figure Bookkeeper Website

    * Hey Monika Website

    * Bookkeeping Business From Home Podcast

    * The Bookkeeper Rises Book

    * Colin Hewitt on LinkedIn

    * Float Cash Flow Forecasting Website



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com
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    40 min
  • Modular Finance That Works for Multi-Entity CFOs with Michael Wood

    Modular Finance That Works for Multi-Entity CFOs with Michael Wood
    Aug 14 2025
    The Founder Who Learned the Hard WayWood built Receipt Bank from a startup to a £500 million exit to IRIS Software Group in 2024. During that journey, Receipt Bank eventually migrated to NetSuite as they scaled. Wood now says if today's technology had been available then, they would have stayed on their modular stack rather than making that expensive, complex transition.As someone who's lived through a painful ERP transition, Wood sees the opportunity to help businesses avoid this pain. The idea for Translucent centres around the fact that the general ledger is essentially an API layer, and works well for many businesses. There is a constantly evolving app ecosystem marketplace that enables businesses to plug in ones to fit their unique use cases. By providing this multi-entity system, businesses can have multiple Xero entities in the UK and Australia, a QuickBooks setup in the US, and a Pennylane in France. Businesses can use the tools that they know, yet create reports in one place, avoiding or delaying the ERP migration until a much more significant scale than would have been possible before.Translucent's core capabilities include automated group reporting with real-time FX conversion, intercompany reconciliation, treasury consolidation across currencies, and unified search across all entities. The platform operates as a data warehouse that syncs and harmonises information from Xero, QuickBooks, Sage, and Pennylane, enabling enterprise-level consolidation without forcing companies to abandon familiar SMB accounting tools.The market response has been favourable. Translucent achieved 1,000 Xero entities in just 168 days - claimed to be the fastest any Xero app has reached this milestone. The company has raised £7.7 million across pre-seed and seed rounds, attracting notable investors including Craig Walker (Xero co-founder/former CTO) and Gary Turner (Xero co-founder/former UK MD) as board members.The Fractional CFO Movement Is Accelerating This ShiftThe fractional CFO movement is driving a fundamental change in how growing companies approach their finance stack. These strategic partners bring experience from their time at multi-entity organisations, and they're proving that modular finance stacks are not just viable–they're smarter.“Our experience of the market is most people do not want to leave Xero. They want to stay, but they have a problem. That problem may be forecasting, it may be intercompany automation, prepayments, consolidated reporting, working at AP groups, across the group. It can be all sorts of different things, but normally they are running this, you know, these multiple zeros, this multi entity setup, and they have a burning problem. And what we try to do is to help them with that first problem”Unlike permanent CFOs who might default to familiar enterprise solutions, fractional CFOs see the same problems across dozens of clients. They watch companies struggle with ERP implementations, and they are starting to see alternative paths becoming viable, bringing both significant time and cost savings.This positions them perfectly to challenge the old orthodoxy. When a fractional CFO with experience across 20+ implementations says, "you don't need NetSuite yet," that carries weight that transforms boardroom conversations.The Hidden Reality: ERPs Are Failing at ScaleThe statistics behind ERP implementations tell a sobering story that fractional CFOs are increasingly aware of. According to Gartner research, 55-75% of ERP projects either fail outright or don't meet their intended objectives. Only 23% of all implementations are considered successful by organisations' own standards.Major companies are reversing course on massive ERP investments. Lidl scrapped its €500 million SAP implementation after seven years, reverting to legacy systems. Avon's $125 million SAP failure saw 33% of sales representatives quit rather than struggle with the complex interface. Mission Produce lost $22.2 million in gross profit when their ERP implementation left them unable to track basic inventory operations.Cost overruns represent perhaps the most shocking revelation. Organisations experience an average 189% budget overrun, meaning ERP projects typically cost nearly three times the initial estimates. Timeline delays compound the financial pain, with failed projects experiencing schedule overruns averaging 230%.Notably, only 33% of companies report satisfaction with their ERP systems, and 56% of organisations have a "high degree of purchase regret" over their largest technology purchases, with ERPs frequently topping the list.The Rise of ERP Fatigue Drives SimplificationA significant shift is underway as companies experience "ERP fatigue" - exhaustion with monolithic systems' rigidity, costs, and complexity. By 2027, IDC forecasts that 75% of global businesses will begin replacing monolithic systems with modular, API-driven solutions.The symptoms of ERP fatigue are consistent: inability to adapt quickly...
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    44 min
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