The New Rules of Standing Out in a Downturn
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The New Rules of Standing Out in a Downturn
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There’s a funny thing about economic downturns. When the headlines turn grim, many organizations make the exact same moves at the exact same time — cut marketing, freeze hiring, pull back on innovation — and then wonder why customers stop noticing them.
The truth? When everyone reacts the same way, it’s the perfect opportunity to rise above the noise. But to do that, you can’t play by yesterday’s rules of “standing out.” The game has changed. And in today’s economy — one filled with turbulence, uncertainty, and pressure — the way you create separation from the competition has to change too.
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