For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me.

Join me for The Finish Strong Project HERE.

I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

In this second half of the “State of the Union” series, Ruth moves from diagnosis to prescription. We’re talking real, tactical shifts you can make now to thrive in 2026. She walks you through five strategic changes she’s implementing in her own business—so you can see exactly how this new era plays out in practice.

If you’re ready to stop reacting and start proactively evolving, this playbook is for you.

What You’ll Learn:

• How to lean into thought leadership (vs. just creating content)
• Ways to foster genuine connection through transparency and authenticity
• How to shift from audience to community, not just followers
• Where to inject personal touch into systems to deepen trust
• How to accelerate results for your customers with smarter tools and frameworks
• How to choose which shift to make first, based on where your business is now

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

The Finish Strong Project HERE.

Key Quotes:

• “Thought leadership is not just content. It’s distilling your experience into a signature methodology.”
• “People don’t want to be spectators—they want to be part of something real.”
• “Every touchpoint is an opportunity for connection—or a leak in trust.”
• “Your customer’s time is your biggest promise. Help them get results faster.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz