Today on The Owner Seat, Albert Ramos sits down with Tanner Holmes to go inside what multi-unit, multi-brand franchise ownership actually looks like — not the Instagram version, the real one.

Tanner Holmes is a multi-unit, multi-brand franchisee, investor, and Area Developer across Illinois and Wisconsin, building a portfolio under Impact Brands LLC with concepts like Perspire Sauna Studio and Sola Salon Studios.

He’s the operator a lot of people think they want to become:

➡ Multiple territories

➡ Multiple brands

➡ Expansion bets on the table

But behind that is the part nobody posts about:

cash pressure, leadership strain, and the constant question — how fast is too fast?

In this episode, we unpack:

• What first-year franchise ownership really feels like
• Why “one foot in, one foot out” quietly kills operators
• How Tanner thinks about expansion pacing across multiple brands
• The operator reality behind Perspire Sauna Studio ownership
• How “longevity” fits into a real P&L — not just a trend deck
• The culture decisions that either hold the business together… or crack it

If you’re a franchisee, area developer, or franchisor trying to scale without drowning in chaos — this is required viewing.

📊 Work with Albert – Fractional CFO for Fitness & Wellness

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

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📘 Request the CFO Playbook for Fitness Founders

👉 https://forms.gle/nY1QDj8p2wQ2XT6cA

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💡 Fractional CFO Services for Fitness & Wellness Brands

👉 https://www.StrategoIntel.com

🤝 Connect with host, Albert Ramos

👉 https://www.linkedin.com/in/albertramosjr/

If you want cash clarity before your next deal,

If you’re tired of guessing on breakeven and unit economics,

If you need a finance system worthy of investors…

👉 Hit play below.

Take your seat back.

In this episode of The Owner Seat, Albert Ramos sits down with Ali Orleski — Operating Partner at Momentic Studios, former VP of Franchise Development at Pause Studio, and former national operations leader helping scale Orangetheory Fitness Canada with FSO.

Ali has opened 137+ boutique studios across two continents and now sits at the center of a multi-brand expansion engine with SweatHouz and STRONG Pilates, with a mandate to open 100+ locations in four years.

If you’re a franchisor, area developer, or multi-unit operator in fitness, recovery, or wellness, this conversation is a playbook in disguise: real estate, launch sequencing, owner behavior patterns, culture at speed, and the financial blind spots that quietly kill growth.

This one is sharp, honest, and deeply tactical.

🔍 In this episode, we cover:

- How Ali helped build the operational backbone behind 100+ studio launches

- Why most franchise systems think they’re ready to scale — and why they’re not

- The hard truths she wishes every first-time franchisee heard before signing

- The most underestimated step in launching a studio (that always bites people later)

- Where franchisees get blindsided financially and operationally

- How to read the early warning signals when a studio starts slipping

- What real culture and brand stewardship look like when you’re opening at speed

- How multi-brand ecosystems like Momentic Studios will shape the next era of wellness franchising

- The role data, systems, and AI will play in supporting franchisees over the next 3–5 years

Work with Albert – Fractional CFO for Fitness, Wellness & Franchise Brands

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M+) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio, territory, and brand.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

https://calendly.com/albertramosjr-strategointel/youtube-podcast

📘 Free Resource – Stratego CFO Playbook (Fitness & Wellness)

Get the exact framework I use with owners and franchisors:

• 13-week cash flow structure

• Location-level unit economics template

• Core KPI dashboard for studios & franchise systems

🔗 Download the free Stratego CFO Playbook:

https://forms.gle/M9QSgEz9VqiqkHVv6

🎙 More from The Owner Seat

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle — without the fluff.

New episodes every Monday & Friday at 8:00 AM CST.

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Binge past episodes: operator deep dives, franchise stories, and real P&L conversations

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Learn More

Fractional CFO services (Stratego): https://www.StrategoIntel.com

Connect with Albert on LinkedIn: https://www.linkedin.com/in/albertramosjr/

Today on The Owner Seat, we go inside the dealmaking model that’s reshaping lower middle market M&A — with someone who’s mastered it.

Casey Minshew, Managing Partner at Equity Launchpad, has acquired legacy industrial businesses like H&M Plating and Mercer Controls — and rebuilt them with bolt-ons, culture transformations, and CapEx-forward growth.

He calls his blueprint the SWOT Team:

➡ Operators who know the business cold

➡ Investors who move fast and stay aligned

➡ Deal partners who create clarity instead of chaos

In this episode, we unpack:

• Why the independent sponsor model is exploding
• How to build trust with family offices without a fund
• The right way to structure layered capital stacks
• When culture beats financial engineering
• Real examples from industrial platforms scaling fast

If you’re a founder, owner, or operator who wants to grow without giving up control — this is required viewing.

🎧 Watch more episodes of The Owner Seat

👉 https://www.youtube.com/@TheOwnerSeatPodcast

📩 Subscribe to the newsletter — The AI-Powered Finance Guide

👉 https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

📘 Request the CFO Playbook for Fitness Founders

👉 https://drive.google.com/drive/folders/1deDUoFXx3BBtualzlqJ8QGtdfc-W-DqT?usp=drive_link

💡 Fractional CFO Services for Fitness & Wellness Brands

👉 https://www.StrategoIntel.com

🤝 Connect with host, Albert Ramos

👉 https://www.linkedin.com/in/albertramosjr/

If you want cash clarity before your next deal,

If you’re tired of raising capital on messy numbers,

If you need a finance system worthy of investors…

👉 Hit play below.

Take your seat back.