Search advertising is changing fast—and AI is accelerating the shift.

In this episode of The POMCAST, Premier Online Marketing Founder & CEO, Mike Shaug, breaks down how Google, Microsoft, and Meta are reshaping paid search and lead strategy in a world driven by automation, AI-powered search results, and shifting user behavior.

Mike shares how AI Overviews are impacting clicks and traffic across the web, why local search remains more stable, and what advertisers should know about campaign formats like Performance Max (PMax)—including the trade-offs that come with less visibility and control.

The conversation also dives into why search partner and display expansion networks can inflate results with bot traffic and fake leads, what tactics can reduce wasted spend, and why more businesses should be exploring Microsoft Ads as search market share shifts.

In this episode, you’ll learn:

• How AI Overviews are changing search results, clicks, and CTR
• Why local SEO and high-intent searches are still performing
• What PMax gets right—and where it creates risk and waste
• Why search partners and display networks can hurt lead quality
• Ways to reduce bot traffic, fake leads, and inefficient spend
• Which channels work best for bottom-of-funnel leads vs. awareness
• Why Microsoft Ads is improving and converting more competitively
• Why it’s no longer wise to rely on Google alone

If you’re focused on generating qualified leads, protecting performance, and staying competitive as search evolves, this episode delivers a clear, practical look at what’s changing—and how to respond.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Podcast Directed and Produced by: www.hiredgunsagency.com

Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL structure to page hierarchy and internal linking.

This conversation digs into what most apartment websites are missing: individual floor plan pages for studios, one-bedrooms, and two-bedrooms, localized neighborhood and geo pages, and FAQ content that helps both search engines and prospective residents. Mike also explains why mobile performance, site speed, and thoughtful content depth matter so much, and how to avoid common mistakes like thin copy, vague branding, and hard-to-find calls-to-action.

Listeners will learn how to:

• Name properties and structure URLs so Google clearly understands they’re apartments in the right geo
• Build floor plan and geo-specific pages that target high-intent keywords like “one bedroom apartment in [city]”
• Use neighborhood, FAQ, and localized blog content to stand out and support SEO and LLM discovery
• Improve conversions with clear phone visibility, persistent CTAs, integrated tour requests, and user-friendly navigation
• Avoid keyword cannibalization and duplicated content when scaling across multiple properties

If you’re a multifamily marketer, property manager, or developer responsible for lease-ups and lead generation, this episode offers a practical blueprint for turning your apartment website into a true performance asset.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

Follow Us:

www.LinkedIn.com/company/itspremieronlinemarketing/

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Podcast Directed and Produced by: www.hiredgunsagency.com

Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing.

Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this episode explores how to stay competitive when costs rise and search volume spikes.

Listeners will learn how to:

• Build seasonal PPC campaigns that align with buyer intent
• Avoid costly mistakes during high-demand periods
• Use data-driven insights to lower cost per lead and boost ROI
• Balance short-term promotions with long-term brand growth

If you’re an auto dealer, multifamily marketer, or anyone managing digital campaigns through seasonal highs and lows, this episode delivers practical, actionable strategies to help you get the most out of your marketing budget.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

Follow Us:

www.LinkedIn.com/company/itspremieronlinemarketing/

www.instagram.com/itspremieronlinemarketing/

Podcast Directed and Produced by: www.hiredgunsagency.com