New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner: https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gM

Submit a Question - https://www.paidsearchpodcast.com

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/pVJPb9_fX_U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/jUP6KeOOmWc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/9sn_mx-jkTY

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/8sYlGJ8WUUE

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/2hHxA9hzI2U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://www.joeybidner.com

Watch this episode on YouTube: https://youtu.be/lb4tdrdc_Dk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/U9Bp3jMmvnc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod