Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?

In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents.

Together we chat about:

• What copywriting really is (and why it’s not just for big brands).
• The most common mistakes birthworkers make when writing copy for parents.
• Why your story matters — and how to share it without feeling like you’re bragging.
• How to keep your website and social media clear, concise and parent-friendly.
• Practical tips for writing promotional posts and class descriptions that actually connect.
• The power of passion and personality in your copy (and why that builds trust).

Whether you’re a doula, IBCLC, antenatal educator or baby massage teacher, this episode will give you practical advice to help your words feel natural, authentic, and clear — so parents know exactly how you can support them.

🔗 Connect with Sarah Davis:

• Website: theparentingcopywriter.co.uk
  
  
• Facebook group: Parenting Business Connections
• Instagram: @sarahdavis_writer
  
  
• LinkedIn: The Parenting Copywriter

The Birth Biz Breakthrough Live Experience is back after 2 years!

This FREE 2-day mindset + strategy training is designed for birth and postpartum workers — doulas, IBCLCs, antenatal teachers, hypnobirthing instructors and more — who are ready to move from:
❌ Overwhelmed + stuck
✅ To clarity, confidence, and consistent clients

Across two transformational days, you’ll discover:

• The mindset shifts you need to grow a sustainable business
• How to reframe your money stories so charging feels ethical + aligned
• Why messaging matters more than “just posting” — and how to get it right
• My proven NEST framework for business growth
• How to create your own Birth Biz Success Plan so you know exactly what to do next

📅 7th & 8th October 2025
📍 Free & online — join from anywhere

🎁 Bonus: Show up and do the work and you’ll be in with a chance to win a full scholarship place in The NEST Programme, my 6-month business accelerator for birthworkers.

👉 Save your free seat here: https://yourbirthbiz.com/breakthrough-event