The Partnership Playbook That Drives Growth
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The Partnership Playbook That Drives Growth
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Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensive
What if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships?
In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers.
Expect to learn: -Why you should never email proposals again -How nagging a single architect turned into $90M of work -Why a deep bench of local partners and friends can you help you weather a challenging market
Timestamps:
0:00 – Intro & Studio Bloopers 😂
1:58 – Why partnerships drive 90% of revenue
3:19 – What young landscapers get wrong
8:55 – The partnership funnel (charcuterie boards & donuts 🍩)
11:22 – Why partnerships matter more than ever in today’s economy
13:46 – Finish strong or blow the whole project
16:25 – Stop emailing proposals—always present them live
24:35 – The $90M lesson: persistence pays off
39:43 – Community as the glue of business longevity
44:19 – Kevin’s new role as LeanScaper advisor & final advice