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This week, I’m yapping with Michelle Parker, brand designer and founder of Saela Studio (formerly Michelle Marie Studio), to talk about the messiness of branding — and why imperfection might actually be the best thing that’s happened to your business. We unpack how “raw” and “real” visuals are replacing polished templates, what it really means for your design to feel like you, and why trying to look perfect online might be the exact thing holding you back.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your brand doesn’t have to be perfect to be powerful (and why HONESTY is what will actually take you further).

SKIM THE SCRIPT

– Why the “perfect Canva template” era is officially over

– What “imperfection” in branding actually looks like right now

– How to make your visuals feel human without losing professionalism

– Why people trust messy, real content more than polished graphics

– How to balance timeless design with everyday personality

– Staying consistent within the messiness (and why it matters)

– Why DIY design can still look professional (if you know where to start)

– What happens when your aesthetic doesn’t match your actual energy

– The confidence shift that comes when your brand finally feels like you

– Michelle’s own rebrand story — and why she’s embracing cozy imperfection

WHERE TO FIND MICHELLE

• Visit Michelle’s NEW! Website
• Follow @saeladesignstudio on Instagram

MORE FROM HELLO & CO

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