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The Persuasion Occasion

The Persuasion Occasion

Auteur(s): Perkins Coie LLP
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 Welcome to the Persuasion Occasion.

Hosted by Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhance the discussions with their multigenerational perspectives.

Episode guests include negotiators and behavioral scientists. They provide practical advice, real world examples, and thoughtful strategies for surmounting the inevitable hurdles encountered in the worlds of litigation, business, and life.

At the end of the day, isn’t life a series of disputes and negotiations? Legal professionals, industry leaders, or simply those with curious minds are invited to join David and Jasmine in these explorations.640454 Politique Sciences politiques Économie
Épisodes
  • Persuasion, Mediation, and the Story Behind Tim Reuben’s Book Tequila

    Persuasion, Mediation, and the Story Behind Tim Reuben’s Book Tequila
    Dec 9 2025
    Trial lawyer, mediator, and novelist Tim Reuben joins us to talk about persuasion, conflict, and the real-world experience behind his new legal thriller, Tequila. Tim has spent 40+ years in California courts as a civil litigator, mediator, arbitrator, and temporary judge. His experience gives him a clear, practical view of how people behave in high-pressure disputes.

    Much of our conversation centers on Tequila: a story of a powerful Mexican family, cartel violence, corporate tension, and the moral choices that drive people forward or break them apart. Tim explains how years of legal work shaped the book’s characters and dynamics, why he built a protagonist readers can root for, and how travel and research brought the settings to life.

    We also touch on how he carved out time to write, why he prefers virtual mediation, and what lawyers often misunderstand about preparing for negotiation versus preparing for court.

    Connect with Tim Reuben:
    • Tim Reubens Website
    • Tequila: A Story of Success, Love & Violence
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    1 h et 4 min
  • How To Negotiate, Persuade and Communicate Without Pressure ft. Tony Perzow

    How To Negotiate, Persuade and Communicate Without Pressure ft. Tony Perzow
    Nov 25 2025
    Negotiation expert and keynote speaker Tony Perzow joins us to examine why most persuasion relies on fear, and how shifting to what he calls “magnetism” changes everything. Drawing from decades, training teams at Apple, Red Bull, and Rolls-Royce, Tony shows how standard tactics often fuel scarcity and ego instead of connection. He also shares the personal collapse that reshaped his work, losing nearly everything and rebuilding with a new approach.

    We look at the mindset behind effective negotiation, why fear drives so much behavior, and how it shows up at work and at home. Tony argues that influence doesn’t come from pushing, but from becoming someone others naturally want to agree with. He breaks down his “left road vs. right road” framework, the ego’s role in conflict, and how professionals can quickly recognize fear-based thinking. From reframing persuasion as a human practice to simple ways to choose love over fear,

    Tony offers grounded, accessible guidance. Whether you’re litigating, managing workplace tension, or aiming to communicate with more ease, this episode positions negotiation as a process built on awareness, calmness, and kindness, not scare tactics.
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    1 h et 3 min
  • Negotiation Is a Human Process: Strategies from John Lowry

    Negotiation Is a Human Process: Strategies from John Lowry
    Jul 1 2025
    John Lowry—expert negotiator and author of Negotiation Made Simple—joins us to break down the real dynamics of deal-making. Drawing from years as a litigator and founder of The Lowry Group, a negotiation collective, John explains why successful negotiation isn’t just about facts or law—it’s about people.

    We explore the mindset needed to negotiate effectively, how to manage emotion and ego on both sides of the table, and why influence often matters more than information. John also shares why most professionals are negotiating far more often than they realize—yet rarely receive formal training.

    From anchoring strategies to when to walk away from the table, John offers practical advice grounded in real-world experience. Whether you’re managing a legal case or just trying to get a deal done, this conversation reframes negotiation as a fundamentally human process.
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    1 h et 17 min
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