Season Two of The Pet Photographers’ Journal is officially here.

In this solo episode, Ina kicks off 2026 with a grounded, honest reset for pet photographers who want more clarity, more momentum, and a business that actually supports their life.

Ina shares what she’s seeing across the industry, what the data is telling us, and where photographers should focus their energy this year. This isn’t about doing more. It’s about doing what works.

If 2025 felt noisy, overwhelming, or unpredictable, this episode will help you cut through the chaos and start the year with intention.

The state of the photography industry heading into 2026

1. Why the technical side of photography is easier than ever
2. Why the business side feels harder and noisier
3. What industry reports are revealing about revenue, client behaviour, and sustainability

How to actually win in 2026

1. Why connection and client experience matter more than gear or trends
2. What photographers doing In-Person Sales (IPS) are earning compared to digital-only studios
3. Why print is far from dead and how it continues to drive long-term revenue

Two simple January action steps to build momentum

1. The Friction-Free Client Audit
2. How to secret shop your own website and remove the small points of friction that quietly kill bookings.
3. The Warm Circle Wake-Up
4. Why your next bookings are likely already in your world and how three short voice notes can restart engagement without selling.

How to choose the right level of support for where you’re at

1. The difference between needing a roadmap, a reset, or an engine
2. When to plan, when to refine, and when to take action
3. Why predictable bookings come from systems, not algorithms

If you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here →

It is officially the Season Finale! Whether you are wrapping presents, driving to visit family, or taking a well-deserved break, join me, Ina for this short, special solo episode to wrap up 2025.

In this episode, I pull back the curtain on my first full year of coaching. From the surprise success of launching The Pet Photographers Journal after the closure of The Pet Photographers Club, to the very real battles with imposter syndrome, this is an unfiltered look at what it takes to grow.

Plus, we celebrate YOU. I break down the incredible Spotify Wrapped stats that made this show an "Instant Hit," reveals the most-played episode of the year, and I share exactly what is coming up in January 2026 (including something you won't want to miss).

A Personal Note from Ina: "Thank you to the 6 superfans who had this show as their #1 podcast this year, and to everyone who has listened, shared, and reviewed. I’m taking a short break to be with family in Bali, but I’ll see you in January for an incredible 2026!"

Review & Subscribe: Don't miss the 2026 season launch! Subscribe and leave a review to help other pet photographers find the show.

If you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Interested in being featured on a future coaching episode? ⁠Apply here⁠

Instagram: @inaj.thepetphotoceo

Email: ina@inajphotography.com

Mentoring & Coaching for Pet Photographers: Learn More

This episode is a deep, honest look at what it really takes to run a photography business with multiple moving parts.

I’m joined by equine and pet photographer Louise Sedgman, who has spent more than a decade refining a business that holds two very different models at once. High-volume seasonal Santa sessions, and slow, boutique fine-art equine portraiture.

We talk through how her Santa sessions evolved over 11 years, from unstructured walk-ins and four-hour queues to a mostly smooth, booked system photographing over a thousand families each season. Louise shares the practical decisions she made around pricing, bookings, team support, client education, and workflow to make that volume manageable.

But this conversation goes further than Santa sessions. We also dive into her equine work, in-person sales process, pricing expectations, lead generation through trade shows, and why boundaries became non-negotiable after experiencing burnout.

This episode is for photographers navigating growth, complexity, and energy management. If you’re trying to balance income, creativity, and sustainability without pretending it’s easy, Louise’s story will resonate.

• A single business can hold both high-volume and boutique work
• Systems and education matter more as volume increases
• Pricing clarity filters the right clients before the session
• Burnout leads to better boundaries, not failure
• Sustainable growth comes from refining, not constantly adding

Interested in being featured on a future coaching episode? ⁠Apply here⁠

Instagram: @inaj.thepetphotoceo

Email: ina@inajphotography.com

Mentoring & Coaching for Pet Photographers: Learn More

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1