Purna Virji joins Katie Zeppieri on this episode of Get Mic’d to delve into the art of authentic content creation. With a wealth of experience as a globally recognized content strategist and author of High-Impact Content Marketing, Purna shares her insights on building trust and connection through meaningful storytelling.

She emphasizes the significance of consistency in content marketing and the importance of being true to oneself. Throughout the episode, Purna provides practical tips for leveraging personal authenticity to enhance brand visibility and engagement. Join us to explore how Purna's innovative strategies can elevate your content marketing game and drive impactful results.

Episode Highlights 00:00 Intro 03:31 Career Journey and Transition to LinkedIn

6:27 LinkedIn's Importance for Brands

21:46 Short-Form Video Strategies

26:50 Measuring Content Success

33:36 The Power of Consistency

42:01 Authentic Storytelling

43:00 The Trust Triangle

44:10 Purna’s MicDrop Moments Resources

• High-Impact Content Marketing

• HubSpot Blog

• LinkedIn Learning

• National Park Service: LinkedIn Page

• Dr. Frances Frei's Trust Triangle

• Connect with Purna Virji
• Listen to more Get Mic’d episode

About Purna

Purna Virji is a globally recognized content strategist and multiple award-winning author of High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.