What actually moves the needle in modern B2B marketing?
How do GTM teams balance creativity with accountability?
Where does focus matter most when resources are tight and expectations are high?

We explore all of this in this episode of GTM News Desk. Courtney Sembler, Managing Partner and COO at AlignedCX, discusses how companies can transform their approach to building customer trust through education. Courtney explains why vulnerability in leadership is critical for high-performing teams, how AI can enhance human-driven education, and why certifications must deliver value to be meaningful.

Jump into the action:
(00:00) Welcome to GTM News Desk
(01:15) Setting the stage: The power of customer education in building trust
(04:30) Why vulnerability in leadership is key for high-performing teams
(08:04) Shifting from product training to value-driven education
(12:02) AI in enhancing the human-driven education
(16:01) The value of certifications: Are they still relevant today?
(19:07) Creating authentic connections with your audience through education
(22:31) How vulnerability and transparency drive stronger team dynamics
(26:01) The impact of customer education on long-term business growth
(29:03) Building a culture that prioritizes value over volume
(32:15) How to integrate AI into your customer education strategy
(36:04) Rethinking leadership: Creating a culture of continuous learning
(39:30) The future of customer education: A tool for both acquisition and retention
(46:02) The power of education in fostering genuine customer loyalty

Connect with Courtney Sembler: https://www.linkedin.com/in/courtney-sembler

Headlines:

https://chiefmartec.com/2026/01/in-2020-i-made-5-predictions-about-marketing-and-martech-for-this-decade-heres-how-theyre-going/

https://every.to/

This episode is produced in partnership with Share Your Genius