Brian Van Bower sits down with Jeff Henriksen, PHTA Vice President of Industry Affairs and Research, along with Craig Dedrick and Chase Kress of HUB International, to unpack ProAdvantage by PHTA—a new insurance and benefits program built specifically for pool and spa businesses. They explore the risks of generic coverage, the unique liability challenges facing contractors, and how ProAdvantage delivers tailored property & casualty protection, workers' compensation, errors & omissions, and scalable employee benefits through a PEO partnership. They highlight how the program goes beyond insurance; offering risk management, claims advocacy, and workforce solutions to help businesses protect what they've built and grow with confidence.

Brian talks with Mark Dorsey, P.E. about his unexpected path into the pool industry and how engineering-driven problem solving led him to create Primology, a system designed to keep pool equipment elevated, protected, and code-compliant. Mark breaks down the real-world challenges of hydraulics, flooding, and pump priming, especially in hurricane- and flood-prone areas, and shares why smarter equipment placement can save money and prevent damage. The conversation blends technical insight with practical takeaways for builders and designers looking to create more resilient, efficient pool systems.

Brian is joined by Denise Canchola de Tournillon, Vice President of River Flow Pools for a wide-ranging conversation on the powerful intersection of water, wellness, and pool design. Drawing from her background in marine biology, psychology, and two decades with River Flow, Denise explores how moving water, from lazy rivers and swim-in-place systems to residential wellness features, supports both physical exercise and mental health. Together, Brian and Denise highlight how thoughtful pool design can transform aquatic spaces into true wellness environments, reflecting an industry shift toward health-centered, experience-driven design.