Ever wonder what lies beyond your everyday ChatGPT? Join the VML Canada Innovation Team as they dive deep into the world of AI Agents – specialized, self-enclosed chatbots designed to be experts in one thing. This episode unpacks what agents are, how they work, and crucial best practices for leveraging their power... and avoiding their potential pitfalls.

In this episode, you'll discover:

• What Exactly is an AI Agent? Learn how these focused bots differ from general LLMs, offering unparalleled accuracy, personalization, and the ability to challenge your thinking – unlike "puppy dog" chatbots prone to hallucination.
• The Art of Training: Rick Brown and Jeremy Lenz reveal the critical importance of quality inputs ("garbage in, garbage out") and clever strategies for structuring data to make your agent an expert.
• The Human Element: Trevor Byrne highlights the essential role of feedback loops, while Jeremy issues a powerful warning: "We are still the experts." Discover why the carpenter never blames the tools when it comes to AI.
• Real-World Innovation: Explore how VML Canada is already using "briefing agents" to streamline projects and the exciting potential of building "teams of agents" for complex tasks.
• How NOT to Use AI: A crucial segment featuring cautionary tales from Bell's Fan Expo blunder and Home Depot's facial recognition controversy. Learn why empathy, transparency, and avoiding generative AI in public-facing social content are paramount.

Connect with VML Canada Innovation: Have questions or ideas? Email us at innovationcanada@vml.com