It’s only normal for a business owner to want to offer the best product or service possible. Are you the same? Well maybe you need to consider that there’s nothing wrong in being average, in fact your business may even thrive for it.
In this episode I take a look at the power of average, using case studied in Costa Coffee and McDonalds – two businesses who wrap an average product within a great experience to create billion dollar businesses.
So if you find yourself working seven days a week to deliver everything to the best possible standard and wondering how you can ever build your own freedom business, listen to this episode and start embracing the power of average!
Here are the highlights:
{01:23} Outstanding can be stress-making
{6:43} You can train anyone to deliver average
{11:25} Transition from a technician to an entrepreneur
{15:00} Let you business set you free
