The Power of Sound: Karsten Kjems on Sonic Identity, Branding & Silence
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The Power of Sound: Karsten Kjems on Sonic Identity, Branding & Silence
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Sound is more than noise — it’s the rhythm of our lives and the heartbeat of every brand.
Laura Barber talks with Karsten Kjems of Sonic Minds about the ripple impact of audio branding: from childhood in a house full of jazz musicians to shaping the sonic identities of Carlsberg, Arla, and some of the world’s most loved brands.
Expect stories, insights and plenty of sound wisdom, including:
· Why audio is 50% of your brand experience
· How sensitivity to noise became a creative superpower
· The psychology behind jingles, sound logos and product sounds
· How brands waste hundreds of hours searching for music
· What advice Karsten gives to aspiring wave makers
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