In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.

Tune in to learn more about:

~ Why is storytelling important, and how to use it in product marketing?

~ The Old World vs. New World Framework for impactful positioning.

~ Things to know before joining the startup world as a PMM.

Timestamps

• (00:00) - Intro
• (01:00) - Peter's career highlights.
• (04:50) - Why is storytelling important in Product Marketing?
• (07:43) - How can companies use storytelling to showcase products?
• (13:23) - What is the Old World vs. New World Framework?
• (16:42) - How Peter develops storyboards for a brand?
• (21:03) - Peter's experience in hiring PMMs.
• (25:59) - Advice for people who want to jump into the startup world as PMM.
• (28:34) - Biggest learnings from the episode.
• (30:49) - Outro

Follow Peter Kortvel

On LinkedIn: https://www.linkedin.com/in/peterkortvel/

On Twitter: https://twitter.com/PeterKortvel

Mentioned in the Episode

Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/

Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0

React.js Agency for Startups - https://reactsquad.io/

The SaaS Operator Newsletter - https://earlynode.com/subscribe/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

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