The Product Marketer’s Path to CMO
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The Product Marketer’s Path to CMO
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There is no straight-line path from product marketing to CMO. Each winding and twisting journey is wildly different. Join Rob as he sits down with Thomas Brence, Chief Marketing Officer at Collibra, to describe the steps he took as his role evolved from head of portfolio marketing.
With a product-first mindset, he approached org design differently with the goal of tight GTM alignment and transparency. We'll unpack how that transition reshaped the team around customer retention while balancing demand generation with long-term brand building. The conversation explores what changes when a CMO deeply understands the customer, the product, the personas, and the buying journey - and how clear priorities, ownership, and operating models can turn marketing into a balanced growth engine. A must-listen for product marketers, marketing leaders, and anyone designing modern B2B marketing organizations.