Épisodes

  • Jeanne Ford, Product Marketing @ Zuora
    Jul 19 2024

    Tune in to listen to our host Rish Bhandari chatting with Jeannie Ford from Zora, a seasoned product marketing expert. Jeannie shares her insights on the latest trends in product marketing for 2024, discussing everything from sales enablement to AI integration and evolving buying behaviors. Tune in to learn how to navigate the shifting landscape and stay ahead in the SaaS world.


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    22 min
  • Kirsten K Jepson, Superpower in product marketing,150 product launches under her belt and experience in guiding companies to IPO
    Jul 12 2024

    Tune in to listen to this special episode of "The Product Marketing Show," where host Rishabh Bhandari, Founder & CEO of Content Beta, chats with Kirsten Jepsen, a powerhouse in the product marketing space. With over 150 product launches under her belt and experience in guiding companies to IPO, Kirsten shares invaluable insights on designing effective sales enablement programs.


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    23 min
  • Artem Chetverykov, HR Tech & AI Go-to-Market | Former Google, Indeed, Handshake Sr Director of Product Marketing
    Jul 2 2024

    Tune in to hear the insightful Artem Chirkikov, Senior Director of Product Marketing, as he shares his journey from product development to leading product marketing teams at Google and Handshake. Discover his practical approach to product marketing, focusing on revenue generation and real-world strategies to drive business growth.

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    16 min
  • Tim Bowman, Head of Compete, Product Marketing at Asana
    Feb 2 2024

    Tune in to hear the insightful Tim Bowman, Competitive Intelligence Expert at Asana, as he unveils the art of navigating market dynamics and outsmarting competition in the ever-evolving collaborative work management sector.

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    22 min
  • Inbar Yagur, Director of Content and Product Marketing at Lusha
    Sep 9 2023

    In a thrilling episode of of 'The Product Marketing Show,' join us as we unravel the strategic brilliance of Inbar Yaur. From value-driven storytelling, balancing product and content marketing to understanding how to power your product release to a deep dive into Bard Search and generative AI, Inbar Yaur takes us on a brisk journey, showcasing how these innovative strategies are revolutionizing the marketing landscape. Prepare to redefine your marketing approach as her tactics make an indelible impact on your business outlook.


    This podcast is brought to you by Content Beta - we help you ship campaigns, launch products and build a brand with an on-demand Creative Crew for less than the cost of an in-house resource. Everything from Motion Design, Video Production, Document Design. Ad Creative to Content Repurposing.

    Used by ServiceNow, Recurly and 120 other tech companies.

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    23 min
  • Hayat Rachi, Product Marketing Manager at Tempo Software
    Aug 25 2023

    In a captivating episode of 'The Product Marketing Show', Hayat Rachi explores the dynamic world of SaaS success. With finesse, she reveals the power of bold positioning to distinguish SaaS companies. Unveiling strategies to decode impactful content, she seamlessly navigates from refining positioning to strategic content creation. Get ready to revolutionize your SaaS approach as Hayat demonstrates how strategic boldness and inventive content can leave an indelible mark on your audience and reshape your business landscape.


    This podcast is brought to you by Content Beta - we help you ship campaigns, launch products and build a brand with an on-demand Creative Crew for less than the cost of an in-house resource. Everything from Motion Design, Video Production, Document Design. Ad Creative to Content Repurposing.

    Used by ServiceNow, Recurly and 120 other tech companies.

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    21 min
  • Aishwarya Mohan, Product Marketing Manager at Airmeet
    Aug 17 2023

    In an electrifying appearance on 'The Product Marketing Show', Aishwarya Mohan masterfully tackles the art of timing product marketing for startups, turbocharged strategies for scaling dynamic product marketing teams, and unveiling the secret recipe for a messaging makeover that finds the perfect equilibrium between frequency and impact, leaving the audience inspired and ready to revolutionize their approach. This podcast is brought to you by Content Beta - we help you ship campaigns, launch products and build a brand with an on-demand Creative Crew for less than the cost of an in-house resource. Everything from Motion Design, Video Production, Document Design. Ad Creative to Content Repurposing.

    Used by ServiceNow, Recurly and 120 other tech companies.

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    20 min
  • Axel Kirstetter, VP Product Marketing at Guidewire Software
    Jul 28 2023

    Join Axel Kirstetter, as he dives deep into the launch blueprint, revealing the essential elements for a successful strategy, the art of unlocking market impact through tailored communication, and gaining clarity on the crucial differences between product releases and launches, all tailored to captivate B2B and tech audiences 🎯


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    29 min