You don’t need a finance degree to run a profitable business. You just need the right habits.

In this episode, Katie Crismale-Marshall unpacks the biggest myth business owners believe: that you need to be a “numbers person” to take control of your finances. It’s just not true.

Using real world examples and insights Katie explains how Profit First helps overwhelmed business owners shift from stress to clarity, by making profit a habit, not an afterthought.

You’ll learn how to:

• Build profit into your business no matter your “money skills”
• Create consistent, sustainable systems that work in any season
• Make money management feel empowering (and even fun)
• Rewire old beliefs that keep you stuck in financial overwhelm
• Regain control, even when business throws you a curveball
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Whether “fun” is your word or not, Katie encourages you to define what you want your business to feel like, and connect that emotion directly to your profit systems. Because when profit becomes a habit, freedom follows.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-07-profit-first-mindset-how-profit-first-has/id1800335872?i=1000703782112

Spotify - https://open.spotify.com/episode/0b4H8wPukZ5sMgaFDvvLR9?si=e125fb43e98a42b7

Watch the full episode on Youtube: https://youtu.be/UfFffy66Un4?si=l2oGWkeunT2fDYM9

Making money but never seeing it? Let’s fix that

In this snapshot episode, we unpack why profit so often disappears and how flipping the old accounting formula on its head can completely change your financial story. You’ll learn how to pay yourself first, set aside profit without starving your business, and finally start building a business that rewards you, not one that drains you.

By the end of this episode, you’ll realise that ‘profit’ isn't something you hope for, but something you can guarantee.

What you’ll learn:

• Why you’re making money but still not seeing profit, and how to fix it
• How to flip the traditional accounting formula to make profit predictable
• The simple 1% habit that helps you pay yourself (without starving your business)
• How Profit First builds a buffer for slow months, late payments, or growth
• Why consistent profit isn’t luck, it’s a system you can build

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-01-how-to-pay-yourself-first-and-still-grow/id1800335872?i=1000697976297

Spotify - https://open.spotify.com/episode/3x1bkebXL2TtDqlNbTrtoo

Watch the full episode on Youtube: https://www.youtube.com/watch?v=kORd2nBScDY

Most business owners build their business around work, not their life. But what happens when you flip that?

In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible.

Twelve months after starting, she was standing in Italy, something she once believed was out of reach. What began as a cashflow system became the bridge to freedom, travel, and choice.

If you’ve ever thought, “I just have to keep pushing,” this episode will show you a better way, one where your business works for you, not against you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-09-how-profit-first-turns-financial-stress/id1800335872?i=1000706709435

Spotify - https://open.spotify.com/episode/5holil9avSrQDuE2LSYSX3?si=73TrmOOfR06PfYQVEmlGSw

Watch the full episode on Youtube: https://youtu.be/qYsm-wUvH7U