The guest of today’s podcast is Rachel Elliot, Head of Advisory at McGees in Adelaide and career valuer with 35 years of experience. She joins Rob Turnbull to explore how real estate agents can deliver more credible and defensible appraisals by learning from the valuation industry.

Rachel shares expert insights on selecting quality comparable sales, the importance of property inspections over desktop research, and her "data-driven gut feel" approach that combines market knowledge with empirical evidence.

00:00 Introduction and Episode Overview

00:56 Meet the Expert: Rachel Elliot

02:31 Valuation vs. Appraisal: Key Differences

04:59 The Importance of Comparable Sales

09:29 The Role of Desktop Research and AVMs

13:41 Red Flags in Appraisals and Valuations

15:32 Conclusion and Final Thoughts

The Property Edge Podcast from Land Services SA connects real estate agents with the ideas, technology and AI opportunities that can be brought into their own businesses to drive further success.

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.

Learn about South Australia's locally made property research platform, Property Edge, at www.propertyedge.app

In this episode of the Property Edge Podcast, Nikki Katz, a business broker with a focus on rent roll sales, discusses strategies for positioning real estate agencies for successful acquisitions in a consolidating market.

Katz shares insights on the importance of data, system integration, and compliance for agency sales, while also advising individual agents on building portable career assets. From valuing rent rolls to leveraging AI in agency operations, this episode offers comprehensive guidance for principals and agents aiming to thrive in today's competitive real estate landscape.

00:00 Introduction and Welcome

01:12 Meet Nikki Katz: Australia's Top Business Broker

01:42 Understanding Business Acquisitions

06:35 The Importance of Data and System Integration

13:45 Building a Portable Career in Real Estate

17:36 Adapting to Change and Technology

20:00 The Impact of AI on Real Estate

22:01 Key Takeaways and Conclusion

The Property Edge Podcast from Land Services SA connects real estate agents with the ideas, technology and AI opportunities that can be brought into their own businesses to drive further success.

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.

Learn about South Australia's locally made property research platform, Property Edge, at www.propertyedge.app

What if realestate.com.au isn't just a listings portal, but a behavioural database mapping every buyer and vendor in Australia? In this episode, Luke Dore, National Customer Training Manager at REA Group, reveals how 13 million monthly users are creating the largest property intent database in the country—and how agents can tap into those insights.

Luke shares how REA reverse engineers successful buyer journeys, using AI to predict transaction likelihood before buyers even know they're ready. We explore the shift from FOMO to FOBO (fear of better options), why buyer decision-making has extended from 34 to 44 weeks, and how 66% of sellers start without a preferred agent.

Key takeaways: Speed wins listings, reviews are essential (76% of sellers research them), authenticity beats production value in videos, and REA's data shows pay-to-play advertising delivers measurable results.

00:00 Introduction and Market Trends

00:43 Welcome and Guest Introduction

01:14 Understanding Realestate.com as a Behavioral Database

02:56 Customer Personas and Behavioral Insights

07:08 Identifying and Attracting Potential Sellers

11:15 Importance of Reviews and Agent Profiles

15:57 Effective Lead Response Strategies

18:49 The Power of Video in Real Estate

26:28 AI and Future Trends in Real Estate

31:07 Conclusion and Final Thoughts

The Property Edge Podcast from Land Services SA connects real estate agents with the ideas, technology and AI opportunities that can be brought into their own businesses to drive further success.

Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts.

Learn about South Australia's locally made property research platform, Property Edge, at www.propertyedge.app