The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman

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The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman

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In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including: The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters How to appeal to consumers emotionally and deliver content that makes an impact Why brands birthed in boardrooms can be more challenging to build stories around The challenges of finding influencers who have a meaningful connection with the brand Where she sees a huge opportunity for unfulfilled stories in the market Her predictions for how storytelling will evolve over the next five years Learn more about your ad choices. Visit podcastchoices.com/adchoices

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