How should wedding vendors approach planners—and what should they avoid? In this episode of Wedding Tips and Tales with TS Wed, Taryn and Dani share honest, behind-the-scenes advice on how vendors can connect with planners the right way.

Based on real experiences (both great and not-so-great), they reveal what makes a vendor stand out, how to build lasting partnerships, and why intentionality and generosity go a long way in the luxury wedding industry.

💡 Inside this episode:

The difference between being a “planner vendor” vs. “direct-to-client” vendor

Why blind-copy emails and boilerplate messages don’t work

What luxury planners need to feel confident recommending you

Smart ways vendors have won lasting relationships (real examples!)

Why personality, trust, and generosity matter as much as talent

How to stand out in a crowded vendor field without being pushy

00:00 – Intro & casual chat

01:53 – What is a wedding vendor?

02:19 – Why vendors want to connect with planners

03:18 – Planner vendor vs. client vendor: key differences

04:52 – Pros and cons of direct-to-client vendors

06:07 – Benefits of working with planners long-term

07:05 – Why trust and repeat business matter

07:39 – What doesn’t work: blind copy and generic emails

08:48 – Why planners need to experience your services firsthand

09:46 – Offering tastings, trials, or sample work

10:29 – Example of a thoughtful photographer outreach

12:24 – Why personal references and intentionality stand out

13:28 – Personality fit and on-site professionalism matter

15:25 – Matching vendor style with client personality

16:01 – How caterers and other vendors should handle problems

17:03 – Why gestures of generosity show your brand’s standard

18:15 – Example: a thoughtful vendor welcome box

20:04 – How vendors can add tangible touches for clients

21:10 – Playing the long game: relationships take time

22:20 – Why editorial shoots help during slower seasons

23:28 – Real story: photographers who invested in a partnership

25:05 – Thoughtful follow-up and gratitude examples

26:27 – Standing out in a saturated market

27:11 – Focus on intentional relationships with the right planners

29:31 – Open invitation to new videographers in NC

29:42 – Closing thoughts & cheers

✨ Whether you’re a photographer, videographer, florist, or caterer, this episode will help you understand how to create genuine relationships with planners who can book you again and again.

📌 Subscribe for more luxury wedding tips and insider tales.

📧 For inquiries: taryn@tarynstarkwyant.com

Did you like this episode? Here is more: https://www.youtube.com/watch?v=IHmUiFuqqNA&list=PL-8-JQJI879TmyP7uW_kUYVZJgCbordlQ

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