The Right Way to Sell SaaS in the Early Days - Advice from a Serial Entrepreneur
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The Right Way to Sell SaaS in the Early Days - Advice from a Serial Entrepreneur
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À propos de cet audio
What if selling before building was the real key to SaaS success?
In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead.
We cover:
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💡 Why selling before building works
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📉 The death of the traditional B2B funnel
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⚠️ Why outsourcing too early kills momentum
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📬 Authentic outreach that cuts through AI noise
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💬 Turning rejection into insight
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💰 Pricing strategies when you’re early
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📞 Lessons from 100+ customer conversations
Whether you’re pre-launch, testing an MVP, or stuck post-product, this conversation gives raw, actionable strategies to land your first customers faster.
🎧 Listen now for a playbook to validate ideas and win clients without wasting time on code.
#SaaSMarketing #StartupGrowth #CustomerDiscovery
👉 More from Masterful Founders:
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Website: masterful.info
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Podcast: Spotify
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LinkedIn (Will): Wilhelm Laubach
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LinkedIn (Chris): Chris Ruehringer