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The Rise Above Podcast EP 3: Jeff Peroutka

The Rise Above Podcast EP 3: Jeff Peroutka

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 Founder & CEO of an SEO Marketing Agency Jeff Peroutka joins Bram Bains on this episode of The Rise Above Podcast. They talk about the Art & Science behind the Modern Day SEO of 2021 and Jeff gives advice to Entrepreneurs on how to build processes.  Follow us on Instagram @TheRiseAbovePodcast for bonus content - Be sure to pay it forward and share it with a friend! ************************************************************ Interview Transcript [00:35] Bram: Welcome everybody to the rise above podcast. Today, we have a very special episode today. I have Jeff Peroutka joining me. Jeff is a founder and CEO of Core Marketing. Core Marketing is an SEO firm. How are you doing today, Jeff? [00:51] Jeff: Pretty good. Pretty good. Thanks for having me.  [00:54] Bram: You're very welcome. As we get into it, I'm going to go through a couple of icebreakers there with you to get the ball rolling. Then we'll jump into the interview. We'll learn a little bit more about you get into your story, kind of what your vision is and where you see this business going into the future. What is your favorite movie? [01:11] Jeff: My favorite movie is Jobs by Steve jobs? If you talk to any of my friends, they'll tell you that I've probably seen that movie at least 50 times. I just think it's a really good story. You know, Steve jobs is definitely oneof those figures that I got a lot of motivation from, just kind of hearing his story, how he overcame so many obstacles down the road. I think it's just really inspiring and great movie. Yeah.  [01:40] Bram: Good stuff. What is your favorite book and why? [01:44] Jeff: I would say the Alchemist. I think it's a really, really good book. It's a short book. But it's just so jam packed with life lessons. I think it's just perfect. There areso many different things that, you kind of think about and yeah, that's great.  [02:03] Bram: Nice. That's a great book. What is your favorite place to travel?  [02:09] Jeff: My favorite place to travel is probably Bali. I'm born and raised in Hawaii, but Bali's kind of the beautiful aspect of Hawaiian island culture. But it's still very, I guess, undiscovered undeveloped which is just super beautiful. It's kinda got that old roots beauty to it and it's really cheap and yeah, it's just awesome. I encourage everyone to go check it out.  [02:33] Bram: Who is your favorite actor or actress?  [02:38] Jeff: I'll say Liam Neeson. I really like Liam Neeson. He's a really good actor. I think. All his movies are just really good.  [02:46] Bram: Who do you look at as kind of like a mentor figure?  [02:50] Jeff: Yeah, I would say moving it back to Steve Jobs like I mentioned. I think Steve Jobs is a really goodkind of mentor figure, just because he, like I said, overcame a lot of obstacles. I think lately Tim Ferris is a guy that I definitely turn to for a lot of insight and inspiration. There's a lot to learn from that guy and not only does he have really great books but like his podcasts and so forth are just so packed full of information.  [03:20] Bram: Okay. Cool. All right. Jeff why don't you tell us a little bit about your story, your background, how you set this company up and what inspired you, and currently where you're at today?  [03:36] Jeff: Pretty interesting little story. Actually, startedkind of my entrepreneurial break probably when I was a sophomore in college. I basically came up with this idea. It was called fit. It was my previous company before this one, it was an iPhone app. The way that we were selling it was basically kind of like different clothes, a new way of shopping this gamified shopping experience, the machine learning algorithm. Yeah, basically I was kind of working on that pretty hardfor about two to three years. Then right when COVID hits it kind of rattled everyone's cage, especially because, in my head I was a senior in college and I was like, hey, I'm going to graduate. I'm going to make this my full time. When we got venture funded I'm moving to San Francisco and just going to kind of go from there. But yeah, COVID really kind of shook things up and especially having a bunch of other founders that were also seniors in college, everyone was kind of like, hey, this is a cool company, but at the end of the day, what's going to pay the bills in two to three months. The company kind of went in their own separate ways. I basically pursued SEO as a freelance. Basically,throughout college, I was working at a digital marketing agency doing full-service SEO. What I did once that company kind of went south is I basically just focused all my energy into basically taking courses on Udemy and basically improving my skill. Started freelancing through LinkedIn and Upwork. Eventually became a top-ratedspecialist. Eventually got the number one SEO in San Diego. Then we kind of just decided, hey, it makes sense for me to start my own firm. Basically, I started my own practice. Now we have a few employees trying to ...

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